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Small Enterprise spoke to Pete Allison, co-founder of Woven Whisky, one of many three successful firms of the Small Enterprise x Sage pop-up store competitors.
They have been chosen by our skilled panel to occupy a pop-up store area in Edinburgh’s St James Quarter throughout the festive interval final 12 months.
The group of associates run the enterprise out of their mixing home in Leith, Edinburgh. They purpose for whisky that’s experimental and experiential, specialising in additional inventive blends. To realize these optimum blends, Woven mix whiskies from all over the world utilizing forgotten traditions and methods, and put them in casks to develop the flavours additional.
Inform us extra about you and your online business
My identify is Pete Allison, I’m one of many founders of Woven Whisky. We’re mixing whiskies primarily based in Leith, proper right here in Edinburgh. We’ve been going for nearly three years, buying and selling for about two and a half. What we do is that we make blended whiskies in a very modern and distinctive style, that hopefully speaks to a youthful and extra numerous viewers of whisky drinkers.
Why did you enter the competitors?
We really entered as a result of we got here throughout it via a pal of a pal who despatched it to us. They have been actually excited and mentioned, ‘This will probably be excellent for you’. We have been simply actually excited to have the ability to be in considered one of Edinburgh’s most busy purchasing centres. And to have the ability to do one thing throughout the Christmas interval, I believe that was the primary motivation.
But additionally, getting a bit bit nearer to different companies. As a result of it’s a novel expertise operating a small enterprise. However with the ability to join with different folks which can be doing it as nicely is admittedly nice. So there was that component. After which additionally getting that little little bit of help. Having the ability to communicate to the blokes at Sage and Small Enterprise was fairly vital to us as nicely, so it was multi-layered. However in the end, it was to have the ability to to be right here and see how we cope in a retail atmosphere.
What are the primary takeaways you’re hoping for from this occasion?
The principle factor that we’re hoping to remove from that is some publicity in our dwelling market, the place we’re accessible in a number of bars and specialist retail outlets. I like whisky outlets, however with the ability to be a part of a hustling and bustling thoroughfare like right here is admittedly thrilling for us. There’s that degree of publicity to a wider demographic than we’re used to. It’s additionally developing for Christmas, so we’re hoping for some gross sales. That’s fairly vital for us, so we’re in a position to get some quantity and a few cash coming in. However I believe from a wider perspective, I believe what we’re actually seeking to do is to is to construct connections with like-minded companies and interact in dialog with folks, which can be going via the identical journey as us. In order that’s what we’re fairly enthusiastic about.
What does it imply to your online business?
Nicely, to start with, it was actually thrilling. It was a bit bit daunting for a second although. We thought, ‘What have we bought ourselves into?’ I believe it was simply common pleasure of with the ability to to have an precise bodily retail area in Edinburgh and in St James Quarter was one thing that that, as a small enterprise, we simply can’t afford to even look in to. That was simply astonishing for us. We’re actually grateful to the organisers. It’s been an actual privilege.
Extra on the Sage pop-up store competitors
Sage pop-up store winner #1 – Kirsty Fergusson, GET IT GRL – Kirsty Fergusson, founding father of personalised reward and girls’s put on model, GET IT GRL, talks to Small Enterprise about her pop-up store win
Sage pop-up store winner #2 – Ruby Friel, Nonetheless Life – Ruby Friel, founding father of presents and homewares model, Nonetheless Life, talks to Small Enterprise about her pop-up store win
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