[ad_1]
As VML’s chief inventive officer of Innovation for North America, Walter T. Geer III has a robust pulse on tradition. His beginnings return to the early digital media days, the place he’s behind the patents of a number of advert models entrepreneurs would possibly keep in mind including to media plans within the early 2000s.
However at this time, Geer goes past digital banners to revolutionize the advert business. In truth, he’s dedicating per week to it within the type of an financial discussion board and advertising and marketing convention targeted on unlocking the financial potential of Black and various shoppers, in any other case referred to as Blackweek.
Within the newest episode of Yeah, That’s Most likely An Advert, neighborhood editor Luz Corona and Europe model editor Rebecca Stewart sit down for a candid chat with Geer. The CCO displays on what he needs he knew in his early profession, who he thinks are the following up-and-coming expertise within the advertising and marketing business and the goals behind his collaborations with different Black inventive leaders on the Black Madison Ave documentary and Blackweek.
Stream the brand new episode beneath, pay attention and subscribe on Apple Podcasts, or discover it on Spotify.
[ad_2]
Source link
