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Telegram CEO and founder Pavel Durov introduced at the moment that the corporate is launching its advert platform subsequent month, permitting channel homeowners to obtain monetary rewards. The corporate pays out rewards utilizing toncoin on the TON blockchain. Channel homeowners will begin receiving 50% of all income that the corporate makes from displaying advertisements of their channels.
Telegram channels enable customers to broadcast public messages to giant audiences. Durov says that whereas broadcast channels on Telegram generate one trillion views each month, solely 10% of those views are monetized with Telegram Adverts, its promotion device. In March, the Telegram Advert Platform will open to channel homeowners in almost 100 nations, marking a serious shift towards content material monetization.
The corporate didn’t present any specifics about eligibility, however TechCrunch has reached out to study extra.
“To make sure advert funds and withdrawals are quick and safe, we’ll solely use the TON blockchain,” Durov wrote in his announcement put up on Telegram. “Much like our method with Telegram usernames on Fragment, we’ll promote advertisements and share income with channel homeowners in Toncoin. This can create a virtuous circle, by which content material creators will be capable to both money out their Toncoins — or reinvest them in selling and upgrading their channels.”
The TON token soared almost 40% to over $2.92 following the fast launch of the information, and is sitting at $2.65 on the time of writing.
With this newest announcement, Telegram will probably be becoming a member of the likes of YouTube and X (previously Twitter), each of which supply advert income sharing with customers. YouTube affords a 55% share of advert income to creators within the YouTube Accomplice Program, whereas X began providing income sharing to customers in July 2023. Meta additionally has additionally been testing a brand new payout mannequin for its Adverts on Reels monetization program.
Telegram has greater than 800 million month-to-month energetic customers around the globe, and Telegram customers generate over 500 billion views in broadcast channels each month.
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