Interactive Posts: Steal these ideas and say goodbye to boring social media

By Rhonda Bradley April 9, 2024

Have you ever ever dreamed about waking as much as uncover that your model’s social media web page went viral in a single day?

Or that, inside a couple of months, you have been in a position to construct a extremely engaged viewers that appears like an actual neighborhood?

Social media success occurs on totally different timelines, however there’s one factor you’ll be able to depend on: Interactive content material is likely one of the most dependable methods to get there.

Whether or not you’re trying to develop attain and consciousness, develop your viewers, or drive site visitors and conversions, engagement is the important thing to creating it occur on social media. 

Hold studying for inventive and widespread concepts on learn how to create interactive content material in your model. You’ll discover concepts and solutions, plus insights, tales, and ideas from folks with first-hand expertise.

What’s interactive social media content material?

Interactive social media posts are any kind of content material that encourages customers to actively interact together with your content material. Interactive posts might take the type of movies, Tales, picture posts, advertisements, or some other type of content material.

Some interactive content material makes use of textual content to encourage engagement, whereas others function instruments or know-how similar to stickers, polls, and augmented actuality.

For instance, NP Digital makes use of polls, particularly on Instagram and LinkedIn, to encourage engagement from its viewers.

“Our favourite kind of interactive social media is polls – each on LinkedIn and Instagram – as a result of they permit our viewers to supply their enter on trade developments, the place they’ll touch upon these posts so as to add additional context.”

– Kayla Bautista, Social Media Supervisor, NP Digital

On any social media channel, interactive content material can assist enhance your engagement charges, attain, and visibility within the feeds.

Why interactive posts matter

Interactive social media posts assist enhance engagement charges in your model. These greater engagement charges ship a number of advantages:

• Lets the platform’s algorithm know that your content material is efficacious, usually leading to higher visibility in social media feeds for all of your model posts.

• Builds neighborhood by making a two-way dialog that makes your viewers really feel seen, heard, and appreciated.
• Encourages sharing, which exposes your content material to new audiences and boosts your model consciousness. 

• Supplies your model with priceless insights into your viewers’s opinions, preferences, ache factors, and favourite sorts of content material.

Greater than 5 billion social media customers spend a mean of 12 billion hours utilizing social media platforms day by day. Most of them (these aged 16 – 64) go online to keep up a correspondence with family and friends, fill their spare time, and browse information tales. 

A good portion of social media customers additionally go online to view and work together with model content material like yours. 

Listed here are a couple of of the principle causes folks use social media:

• 35% are searching for content material
• 27% are looking for inspiration on what to do and purchase
• 26% are searching for merchandise to buy
• 22% need to see content material from their favourite manufacturers

Probably the greatest methods to interact social media customers is thru interactive content material. This opens the door to conversions, gross sales, and site visitors that may generate actual earnings.

Interactive submit concepts for social media content material

Fundraising campaigns, UCG campaigns, and reside movies are a few of the most profitable sorts of interactive social media content material (throughout all channels).

Fundraising campaigns

Fundraisers are an awesome alternative to share compelling tales associated to a trigger your viewers cares about. They encourage empathy and construct an emotional connection between you and your viewers. 

Interactive posts encourage folks to get entangled and assist make your fundraiser a hit. 

Strive the next interactive submit concepts to assist your fundraiser:

• Quizzes concerning the trigger
• Contests and giveaways that encourage folks to share photographs or tales associated to the trigger
• Challenges just like the ALS Ice Bucket Problem and the Betty White Problem

UGC Campaigns

UGC (user-generated content material) campaigns encourage interplay by asking followers and clients to create, share, or work together with content material in your behalf. 

For instance, the Natura Marketa UGC submit beneath exhibits a typical UGC Giveaway contest. To enter its giveaway drawing, customers should tag two mates. 

UGC campaigns give your model attain and engagement a large enhance as a result of they expose your model to new folks and construct belief and credibility.

Different user-generated content material concepts embrace:

• Photograph/video contests with prize incentives
• “Caption this” challenges
• Fill-in-the clean prompts
• Testimonials and evaluations

Priyanka Swamy, CEO & Founding father of Excellent Locks, says interactive content material, particularly UGC, helps her model construct neighborhood and higher perceive its viewers.

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Swamy shared the next ideas for companies trying to enhance their outcomes with interactive content material:

1. Create branded hashtags.
2. Host picture challenges or contests.
3. Invite contributors to repost their content material.
4. Share their tales.
5. Supply incentives, like reductions or options, on our social channels.

Interactive video 

Interactive video creates a two-way dialog that makes viewers really feel like lively contributors as a substitute of passive observers. 

Construct belief with followers by answering questions on your product. Generate extra leads by encouraging viewers to subscribe to your e mail record. Achieve priceless insights by asking questions and inspiring reside suggestions.

Different interactive video concepts embrace:

• Reside polls and quizzes
• Q&As
• Reside contests and giveaways
• Product tutorials and demonstrations (encourage questions and reply them on the spot)
• Digital occasions
• Reside stream purchasing

For instance, watercolor artist and product designer Kristy Rice makes use of textual content overlays to show Instagram Reels movies into interactive content material. “Remark ‘empty’ and I’ll DM you a hyperlink to buy!”

Interactive Fb content material

Twenty p.c of consumers start their search on Fb, the world’s most-used social media platform. To interact customers on Fb, contemplate interactive movies, Tales, and picture posts.

Interactive Fb submit concepts

On Fb, plenty of customers like to observe and observe with out taking part. That’s why inspiring folks to interact with interactive posts can go a good distance towards constructing a stronger connection together with your viewers.

This or That submit instance

Listed here are some concepts for interactive posts on Fb:

• Fill-in-the-Blanks: Current two choices and ask folks to decide on their favourite.

• “This or That” Eventualities: Current two choices and let folks select their favourite.

• Caption Contests: Put up a humorous picture, and let your viewers compete for the perfect caption.

• Share Your Story: Encourage your viewers to share experiences associated to a brand-relevant matter.

• Polls and surveys: Let your viewers vote or take a look at their data in a playful method.

• Carousels: Encourage swipe-throughs with compelling carousel posts and advertisements.

Interactive Fb Reside video concepts

Reside streaming video is a superb option to interact followers on Fb and Instagram.

Listed here are some widespread Fb Reside video concepts:

• AMAs (Ask Me Something): Host reside Q&A classes and let viewers steer the dialog with questions and feedback.

• Espresso Clutch: Create informal, conversational classes centered on a selected (brand-related) matter. Maintain espresso clutch classes at a scheduled time every week for the perfect outcomes.

• Reside Tutorials/Demonstrations: Share DIY ideas, host a reside cooking class, share useful ideas that solicit questions and feedback, or ask for enter in your subsequent product.

• Announce contest/giveaway winners: Construct pleasure with UGC content material, then announce your contest winners in a reside video broadcast.

Interactive Fb advert concepts

Fb advertisements present you the possibility to make use of augmented actuality and 360 movies to immediate engagement from viewers. 

Listed here are some participating concepts for interactive Fb advertisements:

• Immediate Expertise: A full-screen cell expertise opens up when somebody faucets in your advert.

• Ballot Advertisements: Embody interactive polls immediately in your advert.

• Lead Advertisements: Advertisements that embrace a lead technology type customers can simply fill out.

• Assortment Advertisements: Showcase a spread of merchandise and let customers faucet to study extra. 

• 360-degree Movies and Photos: Let customers discover merchandise or environments from all angles for a extra hands-on really feel.

• Quizzes & Trivia: Use a quiz format to coach customers about your product or model in a enjoyable method.

Interactive Instagram content material

Half of weekly Instagram customers need to see extra humorous content material, and greater than 45% of them want to see extra creativity, in line with a current Statista survey.

As you’re contemplating interactive Instagram content material, search for codecs that assist you to get inventive or humorous!

Interactive Instagram submit concepts

In the event you’re trying to enhance engagement on Instagram, run extra contests. Contest posts obtain 64 occasions extra remark engagement than some other kind of submit.

Listed here are some interactive submit concepts for Instagram:

• Contests or giveaways that require tagging or photos together with your model hashtag
• Photograph contests, in-store contests, drawing, and giveaways
• Earlier than & after picture posts related to your model or product
• “Would you reasonably” situations that permit folks decide a aspect

You may flip any Instagram picture submit into interactive content material by asking the precise questions or posing enjoyable challenges!

Senior health coach Benedict Ang says that challenges and contests carry out constantly effectively for his firm, TotalShape.

Ang explains, “Whether or not it’s a health problem like a 30-day exercise program or a wholesome recipe contest, these sorts of initiatives actually get our followers excited and concerned.” 

He provides that engagement isn’t the one profit they take pleasure in, “Once they see others taking part and sharing their progress, it creates a way of camaraderie and motivation. Plus, it’s a unbelievable method for us to showcase the effectiveness of our packages and interact with our viewers in a enjoyable and interactive method.”

Interactive Instagram and Fb Story concepts

Instagram and Fb Tales are a must-publish for any model trying to enhance engagement on the platform. Its Story stickers allow you to flip each web page into an interactive expertise.

Greatest interactive Instagram Story stickers:

• Ballot Stickers
• Quiz Stickers
• Questions Sticker
• Emoji Slider
• Countdown Sticker
• Point out Tag

Instagram Story stickers are a good way to interact your viewers, and customers love participating in Tales. 

For instance, Mercedes Benz and Chef Carla Corridor use questions, ballot stickers, and tagging in Instagram and Fb content material.

Steve Pogson, founding father of First Pier e-commerce development company, says that interactive Tales make a huge impact for his manufacturers. 

“We concentrate on creating polls, quizzes, and ‘ask me something’ classes which are immediately related to the model’s services or products.” 

For instance, Pogson used this interactive strategy for a skincare model, operating day by day polls about folks’s skincare routines and preferences. “This not solely elevated story engagement charges,” he defined, “but additionally supplied priceless insights into the shopper’s wants and preferences, which additional knowledgeable the model’s advertising and marketing and product improvement methods.”

Interactive content material for engagement, consciousness, and conversion

Interactive social media content material can drive huge engagement and consciousness in your model.

It might additionally gasoline the numbers that matter most: conversion and gross sales.

Subsequent time you’re creating interactive content material in your social media pages, contemplate methods you may encourage viewers to subscribe to your mailing record. For instance, you may use a hyperlink in bio software to embed an e mail subscribe type. Or point out that e mail subscribers get unique reductions.

Encourage your social media viewers to subscribe to your e mail record accomplishes two issues:

1. Provides you a option to nurture leads by way of your advertising and marketing funnel, ultimately resulting in extra gross sales.
2. Grants you “possession” of your social media followers, including them to a platform the place you personal all the info. If the social platform ever will get shut down, or should you can’t entry it, your e mail knowledge will assist you to keep in contact together with your viewers — endlessly.

At AWeber, we specialise in serving to you flip leads into gross sales with e mail advertising and marketing, touchdown pages, and hyperlink in bio pages. You’ll love our enormous collection of templates that allow you to create skilled touchdown pages, e mail sequence, and ink in bio hubs in minutes.

We’ve acquired a free account together with your title on it. Strive AWeber as we speak!