How To Build A Killer Lead Generation Website

Need to generate extra leads?

Then we advocate ditching your web site altogether.

However should you insist on protecting it, then you must optimize it for lead era.

Immediately we’re going to share some recommendations on how to try this…

Ought to You Have a Web site At All? (Spoiler Alert: NO!)

We’ll be actual with you:

We don’t assume that you must have an internet site in any respect.

Web sites are lifeless. Gross sales funnels are the longer term. So why not substitute your web site with a gross sales funnel?

This might sound drastic, however take a second to consider it:

What occurs when a possible buyer lands in your web site?

They see a navigation bar with a bunch of hyperlinks and begin clicking round.

They learn this web page. They learn that web page. After which they go away. Presumably to by no means come again once more. So how does this assist your enterprise?

It doesn’t!

In the meantime, a gross sales funnel, by definition, guides the potential buyer towards the sale, step-by-step.

As a substitute of throwing a bunch of hyperlinks at them, you current them with one “Sure or No” determination at a time. There’s nothing complicated about it!

So is it any surprise that, in keeping with our knowledge, on common, gross sales funnels generate 6x extra gross sales than conventional web sites?

In different phrases, if you’re nonetheless utilizing a standard web site, then it’s most likely protected to say that it’s costing you a ton of cash in misplaced income.

So the very best factor you are able to do to generate extra leads, make extra gross sales, and improve your income is to ditch your web site and substitute it with a gross sales funnel.

Right here’s how our favourite gold digger explains it:

However we perceive that you simply would possibly really feel reluctant about taking such drastic measures.

That’s why all we ask is that you simply create a gross sales funnel after which take a look at it towards your present web site.

See which one makes you extra money, then hold the winner.

Create a Tremendous Worthwhile Lead Magnet

A lead magnet is a freebie that you simply supply to the potential buyer in alternate for his or her electronic mail deal with.

It may be something that they will both obtain to their machine or entry on-line:

• A report.
• An book.
• A webclass.
• A video course.
• An electronic mail course. 

…and many others.

There’s additionally a complicated sort of lead magnet referred to as “FREE + Transport” the place you supply a bodily product at no cost however ask the potential buyer to cowl the transport prices.

(We use “FREE + Transport” lead magnets to generate leads for our enterprise – you may get bodily copies of our co-founder Russel Brunson’s books “DotCom Secrets and techniques”, “Visitors Secrets and techniques”, and “Professional Secrets and techniques” at no cost, all we ask is that you simply pay for transport).

Right here’s what issues essentially the most in terms of lead magnets:

1. Your lead magnet ought to present an answer to an issue that potential prospects are scuffling with.
2. That resolution needs to be efficient as a result of potential prospects are going to make use of the standard of your lead magnet to evaluate the standard of your premium merchandise.
3. Ideally, the issue in query needs to be both the identical one or associated to the issue that your frontend product addresses.
   You wish to create a logical development from the lead magnet to the frontend product. This may make it a lot simpler so that you can convert leads into paying prospects.

Additionally, as we all the time emphasize once we are speaking about lead magnets, it’s essential perceive this:

Individuals are not going to present you their electronic mail addresses until you supply them one thing SUPER VALUABLE in return.

That’s why the important thing to designing an efficient lead magnet is to create one thing that your dream prospects desperately need…

After which give it to them for FREE!

Have Extra Than One Lead Magnet 

Everybody begins out with only one lead magnet.

Nonetheless, plainly most on-line companies are content material to remain at that stage indefinitely, which isn’t ultimate.

In any case, it’s possible that your target market consists of a number of totally different buyer segments, so it is smart to have a number of corresponding lead magnets.

Furthermore, totally different individuals battle with totally different issues, so it is smart to supply free options to a number of issues as a substitute of only one.

That’s why we advocate creating a wide range of lead magnets. After all, that may take time, however it will likely be price it.

Instance: ClickFunnels (That’s Us!)

Right here at ClickFunnels, now we have an entire bunch of lead magnets, plus we’re all the time testing new ones.

Listed here are simply among the lead magnets that we’re presently utilizing:

As you possibly can see, all these lead magnets deal with varied issues associated to constructing an internet enterprise.

However they arrive in numerous codecs, require totally different ranges of dedication, and focus on totally different points.

This permits us to generate extra leads as a result of now we have one thing for everybody excited about on-line entrepreneurship.

Use a Squeeze Web page as Your Homepage

Keep in mind how we mentioned that you must ditch your web site and substitute it with a gross sales funnel?

Effectively, there’s a solution to get the very best of each worlds, although it’s nonetheless much less efficient than having simply the gross sales funnel.

Right here’s what you are able to do:

Substitute your homepage along with your lead magnet touchdown web page however hold the navigation bar in order that guests would have the choice to discover your web site.

Squeeze pages work greatest for this.

You wish to create a squeeze web page that options these three key components:

• A headline that explains what your free supply is all about.
• An opt-in type the place the potential buyer can sort of their electronic mail deal with.
  It could both be displayed instantly or proven as a pop-up as soon as they click on the call-to-action button. 
  Alternatively, when the potential buyer clicks the call-to-action button, you possibly can take them to a separate web page that options an opt-in type.
• A call-to-action button that encourages the potential buyer to get your lead magnet.

You may additionally wish to experiment with varied further components reminiscent of additional copy, social proof, related photographs, and many others.

These further components would possibly aid you improve your conversion charge however ensure that to A/B take a look at every thing. 

Instance: Double Your Freelancing

Brenan Dunn from Double Your Freelancing has an electronic mail course on freelancing that he presents at no cost on his web site.

Check out the squeeze web page that he makes use of as his homepage:

Whenever you click on on the “Get Lesson #1” call-to-action button, you’re taken to a separate web page that options extra details about the course + an opt-in type the place you possibly can sort in your identify and electronic mail deal with.

Show a Function Field on Your House Web page

Okay however what if you wish to have an everyday homepage versus a squeeze web page?

You possibly can nonetheless optimize it for lead era by displaying a characteristic field above the fold.

That method, when a possible buyer lands in your homepage, the very first thing that they may see will likely be a characteristic field that encourages them to subscribe to your electronic mail listing.

However then after they scroll down they may discover different homepage content material reminiscent of extra details about what it’s that you simply do, hyperlinks to your hottest weblog posts, social proof reminiscent of endorsements and testimonials, and so forth.

Instance: Adam Enfroy

Adam Enfroy, a blogger greatest identified for making $1,000,000+ in his first 2 years of running a blog makes use of this strategy on his web site.

Whenever you land on his homepage, you see this characteristic field:

(Word how he’s displaying social proof by sharing the variety of electronic mail subscribers on his listing. 

That is an efficient method to make sure the potential buyer that subscribing to your publication is price it).

However then, if you scroll down, there’s different homepage content material reminiscent of:

• A proof of what you possibly can anticipate from his weblog.
• Hyperlinks to a few of his hottest weblog posts.
• A fast abstract of Adam’s story and his strategy to running a blog.
• Social proof within the type of “As Seen On” media badges and endorsements from well-known on-line entrepreneurs. 

As you possibly can see, this strategy permits Adam to seize leads, introduce himself to potential prospects, and assist them discover his content material, all along with his homepage.

In case you have a navigation bar in your web site, then ensure that to advertise your lead magnet in it.

Clearly, you must create a separate tab on your lead magnet, however we additionally advocate utilizing a colour that contrasts along with your total colour scheme to attract consideration to it.

That method, when a possible buyer lands in your web site, they may instantly discover that tab.

Instance: Get the Man

Matthew Hussey, a world-renowned courting coach, does this on his Get the Man web site.

He makes use of a quiz as his lead magnet and promotes it each along with his characteristic field and in his navigation bar.

See how your eye is straight away drawn to the crimson call-to-action buttons?

If you happen to click on on the “Take The Quiz” tab within the navigation bar, you can be taken to an opt-in type that’s on the identical web page beneath the fold the place you possibly can sort in your identify to get began.

Add a Good Bar to Your Web site

A wise bar is an alert bar that’s displayed throughout the highest of your web site. You should use it to advertise your lead magnet.

Sometimes, the bar stays in place because the customer is exploring your website, so your free supply is all the time proper in entrance of them.

It’s additionally price noting that good bars will be helpful for selling time-sensitive offers reminiscent of seasonal gross sales, reside occasions, and many others.

Instance: Rocketship Company

Chris von Wilpert, greatest identified for serving to Noah Kagan scale Sumo weblog, used to have a sensible bar on his Rocketship Company web site.

Right here’s what it seemed like:

Nonetheless, since then, he has changed his Rocketship Company web site with a gross sales funnel, so now his homepage appears like this:

And if you click on the call-to-action button, you’re taken straight to the gross sales web page of his frontend product, an book referred to as “The Ski Slope Technique”:

Add Decide-In Types to Your About Web page

When a possible buyer discovers your web site, their first impulse will possible be to click on the “About” tab in your navigation bar.

And that’s comprehensible – normally, the About web page explains what the entire thing is, nicely, about.

Consequently, the percentages are that this web page is without doubt one of the hottest pages in your web site, so it is smart to do your greatest to transform that site visitors into leads.

Derek Halpern has popularized an efficient About web page template that was initially developed by CopyBlogger.

Right here’s what it appears like:

1. Prime individuals on your web site’s content material and why it’s vital
2. Decide-in type
3. Present social proof
4. Decide-in type
5. Present private again story
6. Decide-in type

Having three opt-in kinds in your About web page might sound a bit a lot, but it surely is smart when you consider it.

Right here’s how Derek defined it:

“If individuals go to your about web page to seek out out all about your web site, you could have an opt-in type prepared for them. In the event that they’re there to see should you’re credible, opt-in type prepared. And in the event that they wish to learn about you? No drawback there both. Decide-in type prepared.”

Derek himself doesn’t comply with this template anymore, although – now there’s just one opt-in type on his About web page.

We encourage you to experiment with the variety of opt-in kinds in your About web page. You need to actually have a minimum of one… However perhaps two and even three would convert higher?

The one solution to discover out is to A/B take a look at it!

Present an Decide-in Kind Beneath Every Weblog Publish

Do you could have a weblog?

Then what might be a greater time to encourage the potential buyer to subscribe to your electronic mail listing than the second after they have simply completed studying one in all your articles?

In any case, if they’ve made all of it the way in which to the top, then they will need to have loved the content material, proper?

So it’s affordable to imagine that they is likely to be excited about extra content material like that.

That’s why we advocate putting an opt-in type beneath every publish and selling your publication.

After all, you can too promote your lead magnet, however selling your publication would possibly make extra sense on this state of affairs. Why?

As a result of that means that you can capitalize on the truth that the potential buyer loved studying your weblog publish by providing extra nice content material in alternate for his or her electronic mail deal with.

If you happen to aren’t certain which possibility to decide on, then merely A/B take a look at it to see what converts higher.

Instance: The Artwork of Non-Conformity

Chris Guillebeau, a blogger greatest identified for visiting each nation on the earth, makes use of this strategy on his “The Artwork of Non-Conformity” weblog.

On the backside of every weblog publish, there’s an opt-in type encouraging you to join the “weekly dispatch”:

Create Content material Upgrades for Your Most Standard Weblog Posts

You possibly can benefit from the recognition of your high weblog posts by including content material upgrades to them

A content material improve is a lead magnet designed to function an improve on a particular piece of content material.

Sometimes, content material upgrades are assets that assist the reader implement the options mentioned in these weblog posts (e.g. cheat sheets, checklists, 30-day plans, and many others.).

Alternatively, they can be items of content material that add worth to the unique weblog posts (e.g. interviews, case research, movies, and many others.).

Content material upgrades are likely to convert higher than common lead magnets as a result of they’re extra prone to be related to that exact particular person at that particular second in time.

Give it some thought:

The potential buyer is studying an article that presents an answer to an issue that they’re scuffling with…

And you then supply them a content material improve that may assist them implement that resolution.

Sounds tempting, proper?

Additionally, we’re speaking about content material upgrades within the context of weblog posts as a result of this text is about optimizing your web site for lead era.

However you should use them for all types of content material – social media posts, YouTube movies, podcast episodes, and many others.

In actual fact, we encourage you to create content material upgrades for all your hottest content material, regardless of the platform.

Instance: Sumo

Sumo has a weblog publish referred to as  “7 Should-Have Instagram Advertising and marketing Instruments For Fast Progress”that will get plenty of natural site visitors:

So to benefit from that site visitors, they created a content material improve.

It’s a swipe file that features the advertising plan that they used to develop their Instagram account to 100k followers + their commonplace working procedures (SOPs).

Then they added a name to motion on the backside of the publish that encourages the reader to get the improve:

Additionally they arrange this welcome pop-up that’s proven if you open the web page:

In addition to this exit-intent pop-up that’s proven when you find yourself about to go away the web page:

Content material upgrades are an integral part of Sumo’s content material advertising technique.

If you wish to study extra about their strategy, you possibly can watch this video the place the beforehand talked about Chris von Wilpert explains it:

Use an Exit-Intent Pop-Up

Everybody hates pop-ups.

However there’s no denying that they work!

On the very least, you must have an exit-intent pop-up in place, in order that you might make one final try and get the potential buyer’s electronic mail deal with.

In any case, they’re about to go away your website anyway, so that you don’t have something to lose at that time, proper?

Past that, you would possibly wish to think about including a welcome pop-up, timed pop-ups, and event-triggered pop-ups.

Nonetheless, most of these pop-ups are extra controversial since they are usually annoying and intrude with the consumer expertise.

So A/B take a look at them to be sure that they really assist your conversion charge as a substitute of damaging it.

Instance: Tim Ferriss

Tim Ferriss has a lead magnet book referred to as “17 Questions That Modified My Life”. 

He makes use of this exit-intent pop-up to put it up for sale on his web site:

Need To Be taught How To Convert Extra Leads Into Paying Clients?

Implementing the following pointers ought to aid you generate extra leads.

However you want a system for changing these leads into paying prospects after which into repeat prospects.

Our co-founder, Russell Brunson, has developed such a system – it’s referred to as the Worth Ladder gross sales funnel.

And should you be a part of our free 5 Day Problem, he’ll stroll you thru constructing one for your enterprise, step-by-step.

You’ll discover ways to:

• Generate limitless leads.
• Create your first lead magnet.
• Construct your first gross sales funnel.
• Create a easy 6-email follow-up sequence.
• And launch your funnel!

…in simply 5 days.

So don’t hesitate.

Be a part of our 5 Day Problem right now. It’s utterly free!