Author: pbump@hubspot.com (Pamela Bump)

[ad_1] If you happen to’re a marketer, it is probably been a really – odd – This autumn!

[ad_1] With a buying energy of greater than $340 billion, Gen Z is anticipated to shake up the retail business.

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[ad_1] It is getting tough for entrepreneurs to disregard the recognition and affect of TikTok. Manufacturers on TikTok are reaching youthful audiences, growing model consciousness, and going viral — all by leveraging the ability of short-form video.