Author: esantiago@hubspot.com (Erica Santiago)

[ad_1] Welcome to The Inventive, a sequence that provides content material creators actionable recommendation from professionals within the creator financial system. Whether or not you are a seasoned creator or simply beginning out, learn The Inventive to discover ways to develop your platform, enhance your content material, and keep forward within the ever-shifting creator panorama. Years in the past, I underwent a complete rebrand. Earlier than becoming a member of HubSpot, I used to be content material creating for years as a neighborhood journalist in Florida. So, most of my social media handles and content material have been geared towards…

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[ad_1] I‘m fairly certain I’ve stated this in a number of weblog posts already, so in the event you‘ve heard this from me earlier than, I apologize, however it’s true: Along with being a blogger, I‘m answerable for curating and sending out HubSpot’s Advertising Weblog publication.

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[ad_1] As a marketer and content material creator who makes content material starting from podcasts to blogs to movies, I‘m usually fielding questions on what content material creation is and why it’s so integral to advertising and marketing. Content material creation is what occurs behind the scenes. It‘s how Google can provide the right reply to your drawback with a hyperlink to a weblog or web site. It’s the movies you watch on YouTube after a troublesome day. It‘s why chances are you’ll end up scrolling via TikTok for hours a day. Don’t fear, I am not judging you. I…

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[ad_1] The fitting video can enhance a product’s visibility and push it to its target market. Subsequently, entrepreneurs will need to have a agency grasp of a product video and easy methods to create an distinctive one.That can assist you create a video that showcases your product’s distinctive options and shines a lightweight in your model, we’ll discover what a product video is and easy methods to craft one. What’s a product video? A product video explains and visually reveals a product‘s tangible advantages. Loads of these movies emphasize a product’s distinctive options. Nonetheless, one factor differentiating a very good…

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