Author: kboyarsky@hubspot.com (Katherine Boyarsky)

[ad_1] There’s no technique to construct an organization alone. In the identical approach that founders may by no means attain their objectives with out gross sales, advertising and marketing, buyer help, R&D, and HR groups, one firm standing alone received’t get half so far as one which invests deeply in connecting with different firms in its house. That’s why savvy firms spend money on partnership groups and accomplice packages. Associate advertising and marketing groups will help create offers between firms to extend each of their attain with actions resembling co-marketing, lead sharing, particular provides, and extra. Product partnership groups assist…

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