[ad_1] CBS is staying golden.High lineFollowing the Golden Globes’ shock scores increase in January, CBS and The Golden Globe Awards have introduced a brand new five-year deal. The brand new settlement will maintain the present broadcasting on CBS and using streaming service Paramount+, with the deal kicking in for 2025.Between the tracesCBS took on the Golden Globes following years of controversy with the Hollywood Overseas Press Affiliation, which finally led to the group’s dissolution and the awards present splitting from its longtime dwelling, NBC, in 2023.In [ad_2] Source link
Author: Bill Bradley
[ad_1] This Netflix information will journey quick.Prime lineAt this time, Netflix introduced Expedia Group will likely be its first international promoting associate to activate a multi-market marketing campaign on the streamer’s ad-supported plan all through 2024. Between the tracesIn line with the businesses, the brand new partnership is a big step as Expedia Group appears to speed up its international enlargement whereas additionally reinforcing Netflix’s multi-country promoting providing to entrepreneurs and members. “We’re excited to be working with Expedia, our first international promoting associate,” Amy Reinhard, president of promoting at Netflix, stated in a press release. “This primary-of-its-kind partnership will…
[ad_1] Layoffs are apparently within the works at Paramount.Prime lineOn Thursday, Paramount CEO Bob Bakish despatched an inside memo seemingly saying cuts, saying a 2024 precedence is to drive earnings by rising income and intently managing prices. The memo got here amid information that talks have heated up for a Paramount purchaser. Bloomberg reported that David Ellison’s Skydance Media is making a proposal to the Redstone household for Nationwide Amusements, a holding firm that instantly or not directly owns 77% of the voting shares of Paramount and in addition controls CBS.Between the tracesWithin the memo, obtained by Adweek, Bakish notes…
[ad_1] Solely days in, Disney+’s Hulu integration is already seeing success.On Dec. 6, Disney formally rolled out its Hulu on Disney+ beta launch to bundle subscribers, bringing a Hulu hub to Disney+ and giving customers entry to hundreds of flicks and exhibits from the Hulu library with out having to go away the app. The beta model supplies a extra restricted expertise, with the complete Hulu integration coming in March, however Disney is already seeing promising outcomes, in keeping with international promoting president Rita Ferro.“Simply within the preliminary few days, we’re seeing higher than anticipated metrics [for advertisers] throughout the…
[ad_1] The CW has some hanging modifications for its fall lineup.Amid the continuing Writers Guild of America strike, The CW’s first fall lineup beneath new mum or dad firm Nexstar is reshuffling its beforehand introduced schedule, with programming kicking off on Sept. 5.Among the many largest modifications, the community is shifting its Tuesday comedy block to Monday. Moreover, beforehand introduced scripted dramas All American and 61st Road, in addition to the I Am documentary movie franchise, will now air throughout midseason, with precise premieres to be introduced later. Relating to the remainder of the lineup, the autumn season kicks off…
[ad_1] Despite the fact that upfront week doesn’t begin till Monday, the Writers Guild of America strike is already making an influence on the annual promoting occasion.Late Wednesday night time, Adweek realized completely that Netflix abruptly modified its in-person upfront occasion, initially deliberate for Might 17 at 5 p.m. at New York’s Paris Theater, to an all-virtual presentation. The streamer additionally confirmed that it “made the choice to have no expertise on the presentation as properly.”Although Netflix didn’t give an official purpose for the transfer, a supply acquainted with the matter informed Adweek that the corporate shifted to a digital occasion because…
[ad_1] Disney+’s ad-supported tier is on the way–and so are worth will increase throughout all of Disney’s streaming companies. The corporate revealed a Dec. 8 launch date for its extremely anticipated ad-supported tier, in addition to streaming worth hikes, throughout its quarterly earnings name on Wednesday afternoon. Plus, Disney now has 221 million complete subscribers throughout its… [ad_2] Source link