[ad_1] By Brittany Lieu, Advertising and marketing Marketing consultant at Heinz Advertising and marketing Should you really feel like ChatGPT is spitting out subpar outcomes, I hate to say it, however you’re utilizing AI the lazy approach. “I joke that AI stands for common info” – Andy Crestodina, CMO at Orbit Media Studios This was my key takeaway from our newest webinar “Utilizing AI for Content material Creation: From Analysis to Writing and Past” with main content material professional, Andy himself. Should you didn’t get an opportunity to tune into this masterclass on AI, here’s a breakdown of one of…
Author: Brittany Lieu
[ad_1] AbstractCleansing our your B2B content material library? On this weblog put up, be taught what content material to refresh, when it must be revisited and repurpose content material strategically. By Brittany Lieu, Advertising Marketing consultant at Heinz Advertising Very similar to the produce in your fridge, your content material doesn’t have a endlessly shelf life. As your content material repository grows, you’ve in all probability questioned: What content material wants a refresh? When does content material should be up to date? How ought to content material be repurposed strategically? Like what you are promoting, your content material ought to…
[ad_1] By Brittany Lieu, Advertising Guide at Heinz Advertising “Being intentional is extra necessary than being good.” – Sangram Vajre, GTM Companions Your go-to-market technique is NOT a one and carried out technique or mission. It’s not one thing that may be “cracked” at an government offsite or “simply the way you do gross sales or the way you do advertising and marketing.” It’s an iterative and transformative course of that supersedes anyone division, rooted in intentionality. I’ve a newfound understanding of a GTM movement since attending the Go-To-Market Made Easy Roadshow in Seattle, hosted by GTM Companions, a go-to-market…
[ad_1] By Brittany Lieu, Advertising Marketing consultant at Heinz Advertising “Content material is king,” as mentioned by tech royalty himself, Invoice Gates. To us fashionable entrepreneurs, no assertion is extra true. As manufacturers shift to the extra customer-centric inbound advertising and marketing strategy, our efforts lean in the direction of how we are able to join with our clients and supply worth meaningfully. Contemplate your content material as your buyer magnet. Related and compelling, it is going to entice and resonate with these most involved in what your model has to supply and preserve them engaged throughout the shopping for…
[ad_1] By Brittany Lieu, Advertising Guide at Heinz Advertising Being inventive isn’t solely reserved to your inventive group. As our world turns into extra automated and the instruments and tech we undertake proceed to rework enterprise efficiencies, inventive worth turns into indispensable. Creativity is just not restricted to artistry. It’s the artwork of leaning into a chance for enchancment or change. What do I imply by that? In Seth Godin’s insightful LinkedIn Studying course, “Creativity At Work,” he defines the at all times in-demand ability because the willingness to unravel fascinating issues. He discusses how we’re overlooking the alternatives to…