[ad_1] The writer’s views are solely his or her personal (excluding the unlikely occasion of hypnosis) and should not all the time replicate the views of Moz. In case your web site is like most others, there’s possible a mismatch between the content material you present, and what your potential prospects seek for on Google. This text is about understanding your potential prospects and their dialog with Google by utilizing the buyer journey mapping technique to offer them with the perfect content material. The thought got here to me when watching inside person expertise groups at our company, and I…