[ad_1] Nerds’ first Tremendous Bowl advert will probably be a “multisensory” expertise, in line with advertising and marketing director Joey Rath.Becoming a member of ADWEEK’s Europe model editor Rebecca Stewart and senior producer Al Mannarino on this week’s episode of Yeah, That’s In all probability an Advert, Rath mentioned how Nerds’ resolution to enter the Tremendous Bowl promoting area aligns with a current surge in progress. To maintain the momentum going, the sweet model has tripled its advertising and marketing spend not too long ago, and what higher approach to attraction to younger audiences and additional its presence than with…
