[ad_1] Too typically, I see gross sales groups pondering of their “gross sales course of” as a set of phases of their pipeline and perhaps a bunch of fields to finish at every stage. And I see those self same groups wrongly claiming, in deal critiques, that these are the issues that killed their offers: Product performance gaps The successful vendor’s resolution included crucial performance that we don’t have. We have been weak on some key performance areas the place the successful vendor was robust. We have been too costly. The successful vendor got here in at a a lot…