Author: Jeanne Hopkins

[ad_1] As a copywriting tactic, the postscript (P.S.) has made its manner from customary unsolicited mail copy to electronic mail advertising copy. With the best method, all firms want is 2 paragraphs, just a few hyperlinks, and a P.S. to successfully talk their message, create urgency, and drive conversions. What’s a P.S. in electronic mail? The P.S. is a sentence or a paragraph added after the principle physique and signature of a letter (or different physique of writing). The time period comes from the Latin put up scriptum, an expression which means “written after.” It takes the identical type in…

Read More