[ad_1] The nuanced stability to creating worth to your prospectsPicture: IWantProductMarket.MatchIssues are on the core of every startup. It shapes your resolution that generates worth. With out producing worth, it’s exhausting to retain prospects.Subsequently we’ve books, articles and podcasts across the mantra: “Love the issue, not the answer”.So what’s love?The important thing to like is knowing. That’s why I write about understanding issues so usually (1,2,3,4): to allow you to generate worth to your buyer.Nevertheless, in terms of understanding, others argue that we should always perceive the client’s job to be carried out.So which ought to we perceive, the issue…