[ad_1] Just one month into 2024, we’re already seeing a major shift within the advertising metrics world. As we step into this new period, we re-evaluate what really issues within the advertising panorama. A part of this re-evaluation has led many to imagine it’s time to bid farewell to the Advertising and marketing Certified Lead (MQL) as a major metric and embrace the idea of pipeline as the brand new kingpin of success in advertising efforts. Kevin White (Head of Advertising and marketing) of Widespread Room explains why changing MQL with pipeline is the best way to go. A Shift…
