[ad_1] “Welcome to “The Pipeline” — a brand new weekly column from HubSpot, that includes actionable recommendation and perception from actual gross sales leaders.” These days, promoting to companies typically means proving to a number of decision-makers that your product could make their jobs extra environment friendly, present a major return on funding, and outdo rivals in performance — all at an inexpensive value. And as somebody who has skilled these challenges firsthand after growing challenge administration software program for the finance trade, I can inform you that getting there may be something however straightforward.
