[ad_1] If a poorly structured lighthouse deal considerably delays your path to PMF — don’t stroll away, run!Lighthouse clients are well-known and revered manufacturers whose logos can present credibility and visibility for an early-stage enterprise. As a former founder who has spent important time on go-to-market (GTM) methods, I’m a giant proponent of the momentum a lighthouse buyer can create for an early-stage firm.Whereas the expansion from a lighthouse buyer may be improbable, I’ve typically seen these early offers go fallacious, in the end delaying true product-market match and, even worse, splintering group tradition.If a poorly structured lighthouse deal considerably…
