[ad_1] Inaccurate, full of “filler,” or utterly AI-generated — dangerous B2B (business-to-business) content material is simple to identify and even simpler to search out on-line. Based on one examine, it additionally prices over $50 billion yearly on account of wasted assets alone. However what makes B2B content material good?Powerful query. With Google promising to prioritize “useful content material” going into 2024 and research displaying that as little as 5 % of all content material belongings generate 90 % of buyer engagement, useful, participating B2B content material is a north star B2B advertising groups should attempt for.Each seasoned B2B marketer has…