Author: Marcus Collins

[ad_1] “Function-driven” manufacturers? What a crock. For the previous 5 years or so, purpose-driven something—be it manufacturers, advertising and marketing, corporations or what have you ever—has discovered itself squarely affixed throughout the zeitgeist of our trade, the discuss of right now’s most distinguished advertising and marketing thought leaders. However what’s there to debate? Ought to manufacturers be purpose-driven? In fact they need to, if for no different cause than the truth that manufacturers are inherently purpose-driven. [ad_2] Source link

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