[ad_1] Have you learnt why they name buyer acquisition a journey? As a result of it’s an precise journey, traversing the lead stage to the paying buyer stage. You will have audiences distributed throughout each stage of this buyer journey, represented by a advertising and marketing funnel. Beneath is a superb visible illustration of what the funnel appears like. Supply. From the picture, you’ll perceive that the wants of each stage differ. So, disseminating one content material kind throughout the degrees shouldn’t be advisable. The highest of the funnel (ToFu) accommodates prospects who’re simply interacting with your corporation for the…
