[ad_1] The much-hyped launch of the Barbie film this summer season has captured the eye of popular culture fanatics and toy lovers internationally, with the ‘Barbiecore’ pattern of sizzling pink colour infused into retro model infiltrating every part from style to gaming consoles and even Airbnb leases. However behind this cinematic extravaganza lies a story of reinvention and strategic prowess by Mattel, the famend toy firm. Richard Dickson, president and chief working officer of Mattel, make clear the struggles, triumphs, and the way forward for the long-lasting ‘Barbie’ model in a dialog with Fortune at Cannes Lions—the artistic trade’s equal…
