[ad_1] “Mass promoting may also help construct manufacturers,” longtime Starbucks CEO Howard Schultz as soon as prophesized, “however authenticity is what makes them final.” As company cheerleading goes, that is an everlasting fable. Authenticity has turn out to be a central ethical framework in society–the delicate but pervasive worth that animates and adjudicates our media, tradition, and politics. Merriam-Webster just lately introduced that “genuine” was its 2023 phrase of the yr, due to a surge in on-line search queries. Customers have lengthy sought authenticity, because it will get stamped on a variety of products and experiences made enticing largely as…