[ad_1] By Mina Guirguis, Advertising Guide at Heinz Advertising Incorporating video into your social media advertising technique is an effective way to interact extra followers, improve model consciousness, and drive conversions. Nevertheless, with so many alternative platforms and codecs to select from, it may be onerous to know the place to begin. Fortunately, we’ll discover one of the best practices for incorporating video into your social media advertising technique, together with choosing the proper platform, creating high-quality content material, and optimizing for max engagement. Select the Proper Platform Step one in incorporating video into your social media advertising technique is to…
Author: Mina Guiguis
[ad_1] By Mina Guirguis, Advertising Marketing consultant at Heinz Advertising Every time firms want to downsize, the advertising and marketing division is commonly the primary to get hit with cuts. Advertising is commonly seen as an space to chop again with out impacting core operations. However why is that this the case and is there any means we will change this view? Let’s focus on why advertising and marketing all the time appears to see layoffs first and a few methods you’ll be able to assist forestall this. Advertising Considered as a Luxurious One of many causes advertising and marketing departments…
[ad_1] By Mina Guirguis, Advertising and marketing Guide at Heinz Advertising and marketing Many B2B entrepreneurs are bold and growth-driven folks. They need to study as a lot as they’ll and know they’ll at all times enhance themselves. That’s the reason my app for this week is Coursera. This app offers you entry to tons of of accredited skilled certifications throughout dozens of fields and applied sciences. Need higher advertising technique? You bought it. Want a refresher on Google Analytics? Performed. The perfect half is you may entry a considerable amount of this information totally free! Skilled certifications costing about…
[ad_1] By Mina Guirguis, Advertising and marketing Marketing consultant at Heinz Advertising and marketing When life will get busy, which let’s be sincere, occurs typically, it may be straightforward to put aside non-work-related targets. Specifically, targets round self-growth and profession growth are pushed to the wayside. I fall on this lure greater than I would really like. That’s the reason my app of the week is Audible. I really like studying, however there are 3 massive points that include studying books. Not sufficient time, price, and space for storing. Audible fixes all these points. It’s Time Environment friendly In such…
[ad_1] By Mina Guirguis, Advertising Advisor at Heinz Advertising For years, show adverts have acquired a foul repute. Entrepreneurs misunderstood them, leaders don’t see a excessive ROI on them, and clients hate them after they block content material on web sites. So what if it instructed you most individuals don’t know the true worth of show adverts? When completed appropriately, show adverts will be an inexpensive method to keep prime of thoughts together with your clients, and a straightforward method to create content material. Let me inform you why. 1.) Show adverts are made for impressions, not clicks Let’s handle the…
[ad_1] By Mina Guirguis, Advertising Guide at Heinz Advertising What is likely one of the most tough features of promoting a services or products? Whereas many concepts might come to thoughts, I’d argue it’s constructing belief between all of your stakeholders. Meaning not solely your viewers, however your shoppers, coworkers, managers, and everybody in-between. In response to Brenda Bailey-Hughes, a professor at Kelley College of enterprise in Bloomington, Indiana, there are 3 main sorts of belief, also called belief drivers. We’re going to take a look at every one, talk about why they’re important, and when one of the best time…