[ad_1] Havas Group is on the point of potential change as its guardian firm, Vivendi, contemplates spinning off the rising promoting community as its personal public entity. If the undertaking have been to undergo—and it’s not confirmed but—Havas could be listed as a public firm in its personal proper, a transfer Havas’ chairman and CEO, Yannick Bolloré, believes will enhance Havas’ shareholder costs. “It’s going to permit us to proceed to develop, to have extra monetary agility, and I imagine it might be a brand new, very thrilling chapter for Havas,” Bolloré stated. Vivendi introduced its 2023 fiscal outcomes final…
Author: Olivia Morley
[ad_1] Holding firm companies sprawl, rife with redundancies and complexity that depart purchasers with questions. Whereas a few of its opponents execute mergers to deal with that problem, Omnicom Media Group (OMG) has discovered its personal resolution: the agency-as-a-platform (AaaP) mannequin.Merely put, the group needs the market to view it as a platform—a multifaceted and versatile group outfitted to handle purchasers’ most complicated points utilizing a mixture of expertise and instruments obtainable throughout all its companies. This summer time, OMG formalized its AaaP mannequin by restructuring its new enterprise operations underneath OMG. Now, when the group receives a brand new…
[ad_1] In late March this yr, Richard Branson’s adults-only cruise line Virgin Voyages wrapped up a brief assessment of its world media enterprise and chosen GroupM’s EssenceMediacom to handle the account. However the cruise line reversed course earlier than transitioning its enterprise. It opted to stay with one in every of its incumbent company networks, Omnicom Media Group (OMG). Now, the group’s technology-oriented media company Hearts & Science providers the enterprise. Earlier than Hearts & Science took on the account, it managed the model’s media within the U.Ok. Virgin Voyages additionally labored in some markets with OMG’s efficiency company, Decision Media. The…
[ad_1] Earlier than the pandemic, UM was working with a handful of purchasers on retail media and commerce investments that totaled about just a few hundred million {dollars} in billings. Now, as many 40 purchasers are driving $2 billion in international commerce billings for the company.The retail media area is ballooning, and never simply at UM. By 2026, retail media will account for as a lot as 25% of all digital advert spend, in response to Boston Consulting Group estimates. Because the area turns into extra necessary, UM’s purchasers usually marvel how a lot they need to spend with retailers,…
[ad_1] Las Vegas-based on-line shoe and clothes retailer Zappos has parted methods with its first-ever CMO, Ginny McCormick. The circumstances surrounding McCormick’s departure are unclear, and Adweek couldn’t attain her for remark.McCormick’s time at Zappos was comparatively brief. She ascended to the CMO position in April 2022, having beforehand served as international advertising and marketing director for Amazon Worldwide Entry Level. Amazon purchased Zappos in 2009 for $1.2 billion. Earlier than Zappos and Amazon, McCormick held advertising and marketing management roles at well-known toy corporations. She was CMO at Funko from March 2020 by way of the top of that…
[ad_1] It solely took about 5 days for the Publicis Groupe digital consultancy Publicis Sapient to get funding, retain Oscar-winning director Ben Proudfoot and start pre-production on three documentary-style movies that promote its providers. It eschewed the everyday processes. There was no temporary, RFP, ideas or opinions. Publicis Sapient simply requested Proudfoot to go discover the story. [ad_2] Source link