[ad_1] Turning prospects into prospects is a bit like a relay race. Think about the advertising and marketing staff as the primary runner. They’ve sprinted laborious, nurturing every lead with care and precision, and now they’re holding the baton of buyer curiosity. Subsequent up is the essential second: passing the baton to the gross sales staff, set to sprint to the end line, er, shut. That is the thrust of changing advertising and marketing certified results in gross sales certified leads (MQL vs. SQL). If dealt with poorly, the lead can slip proper by your fingers and also you lose the…
