Author: PJ Howland

[ad_1] The writer’s views are completely his or her personal (excluding the unlikely occasion of hypnosis) and will not at all times mirror the views of Moz. If you happen to’re aware of the blue ocean advertising technique, you realize that search engine marketing is inherently a “purple ocean” business. With fierce competitors to achieve rankings, hyperlinks, and authority, SEOs are continuously making an attempt to one-up their rivals. On this surroundings, is there any hope for making a “blue ocean” — innovating to keep away from the uneven waters of the present market? In right this moment’s Whiteboard Friday, PJ Howland of Leaders.com…

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