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DRiefcase, India’s 1st built-in private well being document (PHR) app below the Ayushman Bharat Digital Mission (ABDM) that helps customers to digitally handle their well being information has launched a brand new marketing campaign, #ReportKoReportKaro. The marketing campaign goals to boost consciousness in regards to the significance of digitizing medical information for simple entry and administration.
To assist the marketing campaign, DRiefcase launched its advert movie showcasing actor Rajendra Chawla , a distinguished theatre, TV and movie persona, to unfold the message in regards to the significance of organising well being information in a hassle-free and simply accessible method on the DRiefcase app. The model additionally ran a social media contest ‘#ReportKoReportKaro’ by inviting humorous captions from the viewers on a nonetheless shared from the advert movie. The competition was dwell throughout DRiefcase’s social media channels to create consciousness in regards to the movie and interact with the viewers on social media. The marketing campaign noticed nice participation with over 500+ distinctive contributors and the advert movie has up to now acquired over 3.5 million video views digitally.
Based in 2016 by Harsh Parikh & Sohit Kapoor, DRiefcase units itself aside by specializing in utilizing digital medical information and offering a seamless consumer expertise. The app permits customers to add their information by way of e-mail and even affords at-home scanning providers which incorporates scanning of radiology reviews like X-rays and MRIs.
“Over a lifetime, a mean affected person generates a major quantum of well being information, however the info saved therein is usually tough to entry for sufferers once they want it. Even at the moment when the whole lot goes digital, we see some individuals sustaining medical document recordsdata that aren’t simply tough to retailer but additionally time consuming for the physician to undergo every report.” mentioned Harsh Parikh, Co-founder of DRiefcase.
He additional added, “We’re all aware of how essential it’s to have a digital backup of our household’s well being information however how many people are literally taking trip to save lots of these information on an app? It’s stunning to see individuals spend hours on social media apps watching and importing movies however they don’t have just a few seconds to add well being information that might probably be life-saving. That’s after we thought there couldn’t be something higher than the #ReportKoReportKaro idea to unfold the message.”
Driefcase is proud to be the primary #HealthKiTijori within the nation and goals to bridge the knowledge divide in healthcare by offering a handy platform for managing digital medical information. Moreover, each well being document on DRiefcase is robotically tagged and listed for simple retrieval, such that they are often retrieved in slightly below 10 seconds. “Going with the federal government’s plan to digitize healthcare knowledge, we’re assured that the ABDM might be a game-changer for the healthcare sector in India. We’re working tirelessly to be an essential a part of this transformative journey.”
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