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London-based Attio, a startup that claims to be constructing a next-gen CRM, introduced on Thursday that it has raised $23.5M (roughly €22.1M) in a Sequence A spherical of funding led by Redpoint Ventures.
Present buyers Balderton Capital and Level 9 additionally participated within the spherical.
Up to now, Attio has secured $31.2M (roughly €29.4M) from American and European buyers.
Attio says it is going to use the funds to speed up engineering and product improvement and broaden its go-to-market presence globally.
A contemporary CRM
CRM (Buyer Relationship Administration) is likely one of the most widely-used B2B applied sciences globally. However all the ecosystem, constructed on archaic architectures that had been designed 20 years in the past, stays a priority.
In consequence, although legacy CRMs can have extremely highly effective knowledge fashions, customers can not take full benefit of them because of their gradual and complicated nature.
In the meantime, no-code CRM options right now give attention to delivering a nicer consumer expertise, but it surely comes on the expense of energy and performance.
Consequently, customers are caught between two choices: Extraordinarily gradual, difficult legacy CRMs with a robust knowledge mannequin, or quick, primary CRMs with a easy and inflexible knowledge mannequin.
Right here’s the place UK’s Attio addresses the issue by offering a contemporary CRM with a sturdy knowledge mannequin that can also be customisable, quick, intuitive, and simple to make use of.
“Attio’s mission is to construct a CRM that’s not solely stunning and intuitive however highly effective sufficient to empower companies to scale. That’s why we’ve spent the final three years constructing a robust structure from scratch particularly for CRM,” says Nicolas Sharp, co-founder and CEO of Attio.
“We’ve seen challenger CRMs come to the market repeatedly with the identical proposition: a extra simple CRM. Nevertheless, specializing in that alone received’t reduce it except you additionally construct a sturdy knowledge mannequin to assist companies evolve and scale,” he provides.
Attio: Ushering in a brand new period of CRM
Attio’s platform syncs with companies’ electronic mail and calendar methods to create a world view of each relationship a enterprise has.
It contains full detailed profiles, with a timeline of interactions and conversations, intelligence on the energy of every relationship, and enriched with tons of of additional knowledge factors.
The platform additionally permits for simple integration of knowledge from different sources by developer-friendly APIs and first-party integrations.
Attio is now out there after being in public beta for 3 months and personal beta for simply over a yr.
The corporate works with over 2,000 clients in over 100 nations globally. Prospects embrace OpenAI, Causal, Pallet, Dopt, On Deck, and Coca-Cola.
“Legacy CRM has spectacular architectures, however they’ve an inherent weak spot in its basis. Regardless of how a lot they improve or rebuild, they continue to be constrained by the legacy selections and know-how they began with a long time in the past,” says Alexander Christie, co-founder and CTO of Attio.
“With billions of traces of code and over 100 thousand clients, you can’t transfer quick to execute new applied sciences or buyer wants, even with knowledge mannequin rebuilds. That’s the actuality of scale.”
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