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FMCG big Pepsi has begun to unleash the summer season vibes by means of a marketing campaign that promotes its tie-up with the world’s most-streamed artist Dangerous Bunny and Apple Music by means of its “Press Play On Summer season” program.
The 87-second spot sees Dangerous Bunny take up the function of a lifeguard as he oversees the vibe across the pool throughout a heat summer season day. He finds that his observe “The place She Goes” performs, permitting him to manage the actions of the poolside solar worshippers each time he opens his bottle of Pepsi Zero Sugar.
The advert was directed by Grammy-winning director Dave Meyers and co-directed by Mia Barnes, with choreography from VMA-winner Sherrie Silver.
Operating nationally within the U.S. on TV from this week, the marketing campaign promotes Pepsi and Apple Music’s provide to permit shoppers to subscribe to the streaming web site for 3 months without spending a dime. Additionally obtainable within the artist’s house nation of Puerto Rico, the provide will enable shoppers to take pleasure in limitless listening and doubtlessly win one among over 100,000 prizes, together with weekly fly-away journeys and music experiences by means of limited-edition PepsiCo drinks.
The prizes will be received by means of specifically marked bottles that includes the “Press Play On Summer season” QR code on choose limited-edition PepsiCo drinks akin to Pepsi, Pepsi Zero Sugar, Mountain Dew and Starry.
“Pepsi has a wealthy heritage of making iconic music video fashion commercials with among the world’s largest artists … We couldn’t be extra thrilled to welcome Dangerous Bunny to the Pepsi household together with his very personal spot,” mentioned Todd Kaplan, chief advertising officer of Pepsi.
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