Liudmila Chernetska
A indication of their rising reputation, gross sales of e-cigarettes elevated by ~47% between January 2020 and December 2022, based on a CDC report.
Whereas prefilled gadget gross sales decreased over the interval, disposable units elevated. Additionally, gross sales of flavors that would attraction to youths, such as fruit and sweet, additionally rose.
The company additionally discovered that the variety of e-cig manufacturers between 2020 and 2022 additionally elevated — to 269 from 184.
As of December 2022, the highest 5 promoting manufacturers had been: Vuse, JUUL, Elf Bar, NJOY and Breeze Smoke.
Vuse is made by R.J. Reynolds Vapor Co., which is owned by British American Tobacco (NYSE:BTI). Earlier this month, Altria Group (NYSE:MO) closed on its $2.75B acquisition of NJOY Holdings.
By the top of 2022, disposable e-cigs accounted for ~52% of gross sales whereas pre-filled e-cigs accounted for 48%.
The CDC famous that the surge in gross sales was fueled by gross sales of non-tobacco flavors, equivalent to menthol, and candy flavors.
Between 2020 and 2022, gross sales of flavored e-cigs — equivalent to fruit, clove/spice, sweet/sweets and chocolate — elevated to 41.3% from 29.2%.
To fight the rise in e-cig purchases, the CDC means that gross sales of flavored merchandise be restricted, in addition to additional youth prevention methods, equivalent to value will increase, and complete insurance policies that prohibit use of e-cigarettes and smoked tobacco merchandise indoors.
Different e-cig/vape names: Philip Morris Worldwide (NYSE:PM), RLX Know-how (RLX), and Ispire Know-how (ISPR)
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