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Home » Tour de France adds ChatGPT and digital twin tech. Here’s how and why
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Tour de France adds ChatGPT and digital twin tech. Here’s how and why

Business Circle TeamBy Business Circle TeamJune 29, 2023Updated:August 21, 2025No Comments2 Mins Read
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Tour de France adds ChatGPT and digital twin tech. Here’s how and why
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Bikers racing at the Tour de France

Getty Photographs/Dario Belingheri/Stringer

The Tour de France is one probably the most prestigious bicycle races on the earth, attracting hundreds of thousands of viewers yearly. This yr the viewing expertise is getting a large improve by leveraging the newest tech together with IoT, edge computing, and generative AI. 

NTT, the IT and providers firm, has been the Tour de France’s companion for the final 9 years. This yr it’s elevating the bar by creating “the world’s largest related stadium” and incorporating ChatGPT. 

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The “related stadium” units up a digital twin of the race that can use real-time knowledge to digitally replicate all points of the race, permitting the Tour de France to be a completely digitized occasion. 

The digital twin will likely be used to assist in giving the occasion’s organizer, the Amaury Sports activities Group, a greater understanding of what’s going on on the occasion, serving to to make sure easy operations. 

NTT will collect knowledge on the bikes utilizing geolocation and tiny sensors mounted beneath the saddle of every bike. 

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Utilizing this know-how, the NTT will obtain a continuing stream of latitude, longitude, pace, and different knowledge from these sensors. This knowledge will likely be transmitted over radio networks to race automobiles earlier than a microwave sign will carry the information to the top of the race. There, an edge-computing gadget will run a “containerized model” of a real-time analytics platform, based on the discharge. 

As well as, ChatGPT will likely be built-in into NTT’s AI-driven Digital Human resolution to supply detailed, related race info to followers. 

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The mixing, known as Marianne, will use “machine studying, speech recognition, pure language processing, and conversational AI” to supply followers with complete race info, based on the discharge. 

All of those developments will even be utilized to the Tour de France Femmes avec Zwift, the ladies’s counterpart race that was inaugurated final yr. 





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