Oppo Reno 10 Series Expected to Sell 83 Percent More Than Previous Series, Says Company Official

Smartphone maker Oppo expects its Reno 10 collection gross sales quantity to be 83 p.c larger in India in comparison with the earlier model, a senior official of the corporate mentioned on Monday. 

The corporate expects Reno 10 collection to set the tempo of enterprise in the course of the upcoming festive season.

“We’re taking a look at an 83 p.c improve within the total quantity of gross sales of the Reno 10 collection versus the earlier technology. That’s the aggressive goal that we’ve set for ourselves,” Oppo India chief advertising and marketing officer Damyant Singh Khanoria mentioned at an organization’s occasion.

On the occasion, the corporate unveiled three 5G smartphones — Reno 10 5G, Reno10 Professional 5G and Reno10 Professional+ 5G within the value vary of Rs. 39,999 to Rs. 54,999.

On this model of Reno smartphones, the corporate has focussed on a devoted digicam for a telephoto portrait and quick charging. The telephoto sensor’s capability within the Reno 10 collection is within the vary of 32-megapixel to 64-megapixel.

The most recent model of the Reno 10 collection has come after a niche of round one and half years. The corporate had launched the Reno 8T collection in February final 12 months.

Khanoria mentioned India continues to be a supply of power for the corporate and it has seen progress this 12 months.

Speaking about market circumstances, he mentioned that Oppo has been gliding by regardless of challenges available in the market.

“It is in all probability true for the business total. It has been a tricky 12 months for the business. Sure, there are headwinds, financial challenges however particularly from an India standpoint we’ve had a collection of fantastic profitable launches. We really feel that is going to be among the best years for Oppo in India,”  Khanoria mentioned.

Based on CounterPoint Analysis, Oppo recorded a 9 p.c progress year-over-year and occupied fourth spot with market share of 12 p.c within the March 2023 quarter.

The model has been constantly increasing its shipments within the high-tier segments, with a selected concentrate on the higher mid-tier vary (Rs. 20,000-Rs. 30,000), the place it noticed the best progress amongst all manufacturers, registering 144 p.c YoY progress pushed by the F collection.