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Home » 53% of Gen Z see high cost of living as barrier to financial success
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53% of Gen Z see high cost of living as barrier to financial success

Business Circle TeamBy Business Circle TeamOctober 17, 2023Updated:August 21, 2025No Comments5 Mins Read
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53% of Gen Z see high cost of living as barrier to financial success
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Gen Zers are slicing again on spending.

Greater than half, 53%, say a excessive price of residing is a barrier to their monetary success, in accordance with a brand new survey from Financial institution America.

Practically 3 in 4 younger adults surveyed, 73%, have modified their spending habits amid record-high inflation.

“A lot of them are buckling down,” mentioned AJ Barkley, head of neighborhood and neighborhood lending at Financial institution of America, calling the outcomes “excellent news.”

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Among the many adjustments they’re making embrace cooking at dwelling extra incessantly, with 43%; spending much less on garments, 40%; and limiting grocery buying to necessities, 33%.

Most plan to maintain up these adjustments within the subsequent yr, in accordance with the agency’s August survey of just about 1,200 younger adults ages 18 to 26.

Gen Z faces distinctive monetary challenges

But, greater than a 3rd of younger Gen Zers have additionally confronted setbacks prior to now yr, the survey discovered, which can have led them to cease saving or tackle extra debt.

Gen Z faces distinctive monetary challenges in comparison with older generations. School graduates earn 10% much less in comparison with their mother and father, current analysis discovered.

The death of Gen Z has been greatly overexaggerated, says NYU professor Suzy Welch

Excessive inflation — and affordability considerations amongst Gen Zers — prolong past U.S. borders. A Deloitte survey launched earlier this yr that included about 14,500 members of Gen Z in 44 international locations discovered residing paycheck to paycheck was a priority cited by about half of that technology, with 51%; adopted by needing to tackle a facet job, 46%; and value of residing, 35%.

‘That is actually the time to construct a stable basis’

However there may be excellent news, in accordance with Financial institution of America’s analysis. Most respondents really feel assured they will handle their day-to-day bills, price range and credit score. But, they present much less confidence relating to saving for retirement or investing within the inventory market, the outcomes discovered.

“That is actually the time to construct a stable basis that’s going to mean you can achieve success all through the numerous subsequent a long time of your monetary life,” mentioned Douglas Boneparth, a licensed monetary planner and president of Bone Fide Wealth in New York. Boneparth can also be a member of the CNBC Monetary Advisor Council.

Consultants say these three ideas can assist members of Gen Z be taught to handle their cash correctly.

1. Make saving a behavior

Ute Grabowsky | Photothek | Getty Pictures

Greater than half of Gen Z, 56%, would not have sufficient emergency financial savings to cowl three months’ value of bills, Financial institution of America’s survey discovered.

It is a good suggestion to sock away any further money you possibly can, mentioned Boneparth, and to consider what’s vital to you to remain motivated.

“Get within the behavior of being a constant saver,” Boneparth mentioned.

Having that money cushion put aside can assist you proceed to pursue your targets, at the same time as life throws surprises your approach. “It is by no means a straight line,” Boneparth mentioned.

2. Begin investing for retirement now

Whereas retirement might seem to be a far-off objective, particularly within the early years of your profession, it is really when you will have your greatest benefit to build up wealth, in accordance with Barkley.

Any cash you make investments now can have extra time to build up positive factors that compound over time.

“They need to be excited about retirement now,” Barkley mentioned.

To get began, an employer-provided 401(okay) might assist with these preliminary contributions and should even embrace an additional enhance from an organization match, if provided.

Younger traders might also open a person retirement account on their very own. Consultants usually suggest making post-tax contributions to a Roth IRA early on, as you could be prohibited from contributing to these accounts later in your profession when your revenue is greater.

3. Resist the urge to present into FOMO

Gen Z ladies are extra apt to really feel pressured to spend to maintain up with their social circles, Financial institution of America discovered.

Social media is an enormous driver of these emotions, with 41% of girls Gen Zers saying their feeds make them want they’d extra money for nonessential spending, versus simply 24% of males.

All Gen Zers can be clever to keep away from that FOMO, in accordance with Ted Jenkin, a CFP and CEO of oXYGen Monetary in Atlanta. Jenkin can also be a member of the CNBC FA Council.

“Your folks usually are not posting their web value on Instagram and TikTok, so be cautious that individuals is probably not doing in addition to they seem on social media,” Jenkin mentioned.

It additionally does not harm to keep away from bank card debt and to test your credit score rating recurrently, Jenkin mentioned.



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