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Backside line: Apple’s iPhone 15 Professional Max is the quickest and most feature-filled iPhone up to now. It is usually the most costly to make, and now we now have a greater concept of simply how a lot it prices Apple to fabricate as Nikkei lately partnered with analysis agency Fomalhaut Techno Options to disassemble and analyze the price of Apple’s newest handsets.
The highest-of-the-line iPhone 15 Professional Max, with its cutting-edge A17 Professional SoC and 5x optical zoom, has an estimated invoice of supplies (BOM) of $558, or about 12 % greater than that of the iPhone 14 Professional Max.
The general value improve comes all the way down to dearer particular person elements. The aforementioned telephoto digital camera lens, for instance, prices Apple $30 every – up 280 % in comparison with the optics utilized in final yr’s flagship. The brand new titanium body, in the meantime, is 43 % dearer than the stainless-steel it replaces, and the A17 Professional prices Apple 27 % greater than the A16 Bionic.
The entry-level iPhone 15 Professional Max ships with 256 GB of onboard storage, which twice as a lot as earlier than. Some would possibly consider this helps justify the $100 value hike Apple applied this yr however in accordance with Nikkei, that would not be correct.
As a consequence of frequently falling NAND flash reminiscence costs, it actually solely value Apple about 5 % extra to double the cellphone’s base storage capability.
Nikkei additionally discovered that almost all of the cellphone’s elements – about 33 % – had been sourced from US suppliers together with Qualcomm and Broadcom. Roughly 29 % of main elements got here from South Korea, and 10 % originated from Japan. Samsung Group was chargeable for the cellphone’s show, we’re informed.
The publication famous that some analysts had been stunned that Apple was in a position to preserve iPhone 14-level costs on all however the Professional Max mannequin, particularly contemplating the continued improve in the price of day by day requirements and providers. It will appear that Apple executives had been nervous that an across-the-board value hike might negatively impression gross sales in order that they performed it protected this yr.
Picture credit score: Thai Nguyen
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