Why Nerds Is Betting Big on the Super Bowl With Addison Rae

Nerds’ first Tremendous Bowl advert will probably be a “multisensory” expertise, in line with advertising and marketing director Joey Rath.

Becoming a member of ADWEEK’s Europe model editor Rebecca Stewart and senior producer Al Mannarino on this week’s episode of Yeah, That’s In all probability an Advert, Rath mentioned how Nerds’ resolution to enter the Tremendous Bowl promoting area aligns with a current surge in progress.

To maintain the momentum going, the sweet model has tripled its advertising and marketing spend not too long ago, and what higher approach to attraction to younger audiences and additional its presence than with a spot within the Huge Recreation?

Rath additionally mentioned how collaboration has been key to delivering the artistic, and talked us via the model’s teaser, which options influencer Addison Rae instructing a thriller pupil dance.

Stream the brand new episode beneath, pay attention and subscribe on Apple Podcasts, or discover it on Spotify.