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Charlie Collier, Roku’s president of media, has made his two largest hires since becoming a member of the related TV firm in 2022.
Present CEO of Publicis Media’s PMX U.S., Jay Askinasi, will be a part of Roku in an govt position, an individual accustomed to the matter confirmed to ADWEEK. As well as, Roku has employed Christine Hong as its new international head of media income operations.
Opposite to different studies, Askinasi’s appointment shouldn’t be a alternative for Alison Levin, Roku’s former head of promoting, who departed final 12 months for NBCUniversal.
As a substitute, Askinasi will function international head of media income and development, a brand new position bigger than the advert gross sales chief emptiness left by Levine. Askinasi will report back to Collier.
Previous to becoming a member of Roku, the chief spent greater than three years at advert big Publicis’ media funding division PMX, overseeing media shopping for and buying and selling.
Askinasi additionally had a quick stint at then-WarnerMedia as svp of promoting and spent almost two years at AT&T’s Xandr (previous to the Microsoft acquisition) as head of company and platform partnerships.
In the meantime, Hong spent 5 years at Hulu and almost three years with The Walt Disney Firm, the place she dealt with income administration and advert operations for the corporate’s platforms.
Kristina Shepard, Roku’s vp of world promoting gross sales and partnerships, will report back to Askinasi, as will Courtney Kundtz, John Taveras and Jordan Rost.
The hires come forward of the 2024 TV upfronts and NewFronts. In 2023, Roku touted the power of its widespread residence display Roku Metropolis, which final 12 months added companions like McDonald’s and Coca-Cola, in addition to shoppable experiences, commerce partnerships, and Roku Originals.
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