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Home » Health Insurance Startup Shows Power of Right Niche and Strong Pitch
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Health Insurance Startup Shows Power of Right Niche and Strong Pitch

Business Circle TeamBy Business Circle TeamApril 2, 2024Updated:August 21, 2025No Comments3 Mins Read
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Health Insurance Startup Shows Power of Right Niche and Strong Pitch
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New Orleans lately performed host to 2 occasions for startups with a broad vary of matters that included dialogue of particular industries, like local weather expertise and healthcare; recommendation on working an organization with family members, discovering mentors, and making the most of contracting alternatives for Tremendous Bowl LIX; and loads of areas for small enterprise homeowners to inform their tales and make connections.

One of many members on the March occasions, New Orleans Entrepreneur Week and the threerd Coast Enterprise Summit, was Elizabeth Tilton, the founder and CEO of OS Advantages.

Tilton is a local of New Orleans, and the startup is growing medical health insurance applications for eating places, bars, and different hospitality corporations, a key a part of the New Orleans financial system. OS Advantages was one among 4 finalists that every acquired a minimal of $100,000 in enterprise funding, with eligibility for a second spherical of $240,000.

That meant that Tilton needed to put together and current a deck for an viewers that included enterprise capitalists, Fortune 500 CEOs, and media. Though the method appears a bit of just like the Starvation Video games, Tilton finds it useful. “These are alternatives to make clear my message and assume by what issues most,” she says. “On the observing aspect, it’s actually wonderful to take a look at three different entrepreneurs popping out of the Gulf Coast.”

Tilton labored in hospitality for a few years earlier than beginning a consulting agency, Oyster Sunday, and its insurance coverage start-up OS Advantages. Service companies want engaged staff, however they typically can’t afford to supply medical health insurance to part-time and seasonal employees.


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The hospitality business has fascinating challenges for insurance policy, Tilton says. Workers might not have private computer systems or firm e mail addresses. OS Advantages needed to design interfaces that labored properly on telephones and that didn’t depend on enterprise e mail addresses for authentication.

Proper now, OS Advantages permits employers in 9 states to buy entry to a Wellness Market for $35 per worker per 30 days, which incorporates exercise courses, household planning, telehealth, and different primary supplemental well being care applications. The corporate is within the technique of getting arrange as an insurance coverage dealer to supply Inexpensive Care Act-compliant catastrophic and minimal important protection plans, that are inexpensive than full well being care plans and tackle the wants of typical hospitality employees. The plans begin at $260 per worker per 30 days and embody entry to the Wellness Market.


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In some states, Tilton says that individuals could possibly get higher protection by the ACA’s medical health insurance market. “Do your due diligence,” she says. “However for us, we knew that we had been capable of shield extra individuals meaningfully by our program.”

OS Advantages is at present working by a ready record for purchasers seeking to provide its insurance policy. The funding earned by the Enterprise Summit’s Concept Pitch will likely be a giant assist in getting these of us on board.

Within the meantime, Tilton has this recommendation for anybody doing a pitch competitors: “Keep in mind that because the founder, you’re the knowledgeable and steward of what you are promoting when pitching,” she says. “Concentrate on clear storytelling and communication.”


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