The U.S. Division of Justice made its ultimate push for a divestiture of key components of Google’s promoting enterprise Friday earlier than a federal choose, the final step earlier than the court docket decides how the tech large should treatment its adtech monopoly.
In closing arguments, the DOJ urged Decide Leonie Brinkema of the U.S. District Courtroom for the Jap District of Virginia to pressure Google to promote its advert alternate, AdX, and to open-source its public sale logic—the algorithms that resolve the place adverts are served. If pulling again the veil on these algorithms isn’t viable, the Justice Division requested that the corporate’s advert server, Google Advert Supervisor (previously DoubleClick for Publishers), be phased out or divested.
