Dealmaking in commerce media is more likely to warmth up in 2026.
Commerce media advert spend has surged lately, reaching practically $59 billion within the U.S. this 12 months, in keeping with Emarketer. And whereas development is anticipated to gradual over the following few years, the market evaluation agency predicts that it’s going to account for a fifth of whole U.S. digital advert spend by 2029.
As that development begins to flatten, retail media networks mature, and a few of the most optimistic income expectations face the truth of a crowded panorama, consultants count on consolidation to impression the business in just a few alternative ways.
1 2
