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Home » Publishers Are Partnering With Prediction Markets. What Could Go Wrong?
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Publishers Are Partnering With Prediction Markets. What Could Go Wrong?

Business Circle TeamBy Business Circle TeamJanuary 15, 2026No Comments1 Min Read
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Publishers Are Partnering With Prediction Markets. What Could Go Wrong?
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This story was initially revealed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores the important thing themes shaping the media trade. You may join it right here.

In the previous couple of weeks, a handful of premium publishers have inked partnership offers with the 2 largest prediction markets on the planet, Kalshi and Polymarket.

These platforms, whose particular legality stays considerably unsure, allow their customers to put wagers on the result of just about any occasion, similar to which movie will win Greatest Image on the Oscars or if the U.S. will strike Iran. They’re successfully the non secular successors of conventional playing platforms, however dare to ask the query: What in case you might guess on all the things? 

Simply as DraftKings and FanDuel did, the duopoly that dominates the prediction market house has sought to promote its means into legitimacy, placing tie-ups with monetary information retailers together with Dow Jones, CNN, CNBC, and Yahoo Finance.

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