Dow Jones has appointed Andrew Essex as its model director in residence and Delwyn Grey as head of occasions, in response to an inner memo obtained by ADWEEK.
A spokesperson for the corporate confirmed the appointments.
Essex will step right into a newly-created position centered on model technique throughout Dow Jones and Wall Road Journal properties.
He’ll lead initiatives spanning shopper campaigns and B2B model advertising on a project-by-project foundation, reporting on to chief government Almar Latour.
His appointment comes as extra premium publishers launch or enhance their model advertising efforts, a response to how synthetic intelligence has disrupted the markets for media and knowledge.
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