WhatsApp says it is testing a new subscription called WhatsApp Plus, which includes features like expanded pinned chats, custom lists, and new chat themes (Ivan Mehta/TechCrunch)

Ivan Mehta / TechCrunch:

WhatsApp says it’s testing a brand new subscription referred to as WhatsApp Plus, which incorporates options like expanded pinned chats, customized lists, and new chat themes  —  WhatsApp is testing a brand new subscription tier, just like Instagram Plus and Snapchat+, that lets customers pay for custom-made icons, themes, ringtones, and extra.