Examine Colossyan, Synthesia, and Vidyard to seek out the fitting video communication platform in your gross sales and advertising wants.
In your seek for the very best AI video instrument in your staff and desires, you’ve seemingly realized that not all options are created equal. Some are nice for inner communications or buyer help, whereas others are extra targeted on gross sales use instances like scalable personalization, CRM and gross sales instrument integrations, and engagement monitoring.
Colossyan is an AI video platform for office studying and inner communications.
Synthesia is an enterprise-grade AI video platform initially designed for inner use instances, that has since expanded into gross sales, advertising, and buyer help.
Within the following article, we’ll offer you a radical overview of each platforms and potential alternate options, so you can also make an knowledgeable resolution as you put money into B2B video.
| Characteristic | Colossyan | Synthesia | Vidyard |
| AI avatars | 200+ inventory avatars or create your personal | 230+ inventory avatars or create your personal | 12 inventory avatars + create your personal within the shortest time (90 seconds!) |
| Languages | 80+ languages | 140+ languages | 25+ languages |
| Model customizability | Sure | Sure, with capacity to add media library | Sure |
| AI-generated video scripts | Sure | Sure | Sure |
| Video templates | 20+ templates | 50+ templates | 20+ templates |
| Integrations | 10 integrations | 35+ integrations | 50+ integrations |
| Export choices | MP3, MP4, SCORM, hyperlink sharing | MP4, SCORM, hyperlink sharing, embed | MP4 & MOV |
| Enterprise safety | SOC 2 and GDPR compliant | SOC 2 Kind II, GDPR, and ISO 42001 criticism | SOC Kind II, GDPR compliant, RBAC, NIST and ISO27001 adherence |
Colossyan: greatest for inner communications
4.6 out of 5 stars on G2
Colossyan is an AI video creation platform that allows groups to create quick, scalable, partaking video for inner communication, staff onboarding and coaching. Their expertise makes use of content material from textual content paperwork to create AI-generated movies which might then be translated into greater than 80 languages. This ensures model consistency throughout video content material and reduces the necessity for studio-level manufacturing or video modifying groups.
Whereas Colossyan provides quick video rendering, a easy person interface, and budget-friendly pricing for groups of all sizes, some groups might discover that it lacks extra in-depth options in comparison with Synthesia.
If groups need to create video for gross sales, Colossyan might not be the very best match resulting from its lack of performance and integrations. As an alternative, groups might need to try Vidyard!
Options and advantages of Colossyan
AI video creation
- Availability of inventory and customized AI avatars
- Interactive video options, together with quizzes, immersive scenario-based coaching and e-learning
- Entry to over 600+ voiceovers, together with the power to clone your staff’s voices relying on localization wants with text-to-video performance
- An AI Assistant to assist brainstorm concepts, strengthen tone of voice, and finalize AI-generated video scripts
- Fast modifying capabilities
Multilingual help
- Over 80+ languages supported
- Customers can specify pronunciations of phrases to ensure correct and on-brand speech as they scale content material
Templates and integrations
- Colossyan provides over two dozen video templates for a wide range of use instances, together with sexual harassment coverage, cybersecurity, and worker coaching
- Integrates seamlessly with main Studying Administration Techniques (LMS), together with ClickLearn and 360Learning, so managers can monitor progress and engagement
- Extra integrations with YouTube, PowerPoint, and VideoAsk
Colossyan additionally provides sturdy knowledge safety and privateness options together with SOC 2, SAML SSO, and customizable MSAs and safety questionnaires for enterprise clients.
What are the drawbacks of Colossyan?
Not designed for exterior communications
- In contrast to rivals like Synthesia or Vidyard, Colossyan doesn’t have a deep concentrate on exterior gross sales and advertising use instances
- Lacks revenue-generating options prospect engagement monitoring, and in-video CTAs
- Restricted variety of integrations with a concentrate on onboarding and coaching platforms versus CRMs
Do you know that one-third of gross sales professionals who use customized video of their gross sales prospecting efforts see shortened gross sales cycles? Study extra in our Video in Enterprise Benchmarketing Report.
No capacity to manually report movies
- Whereas AI-generated movies are nice in lots of instances, if groups need to report themselves, Colossyan doesn’t supply this capacity
- Colossyan additionally lacks AI Brokers to automate the creation of recent video content material, which means all new content material must be generated by groups.
Colossyan professionals and cons
Execs
- Inexpensive for groups to get began
- Easy interface that doesn’t require a lot coaching
- Quick video rendering speeds
Cons
- Doesn’t help guide video recording
- Very restricted use for B2B prospecting or revenue-generating roles
- Customers cite that pricing can improve rapidly based mostly on the variety of movies
For those who’re seeking to scale your use of video in your gross sales course of, try Vidyard’s AI-powered video promoting platform that includes AI Avatars, Video Brokers, and integrations into high gross sales instruments like Gong, Salesforce, HubSpot, Salesloft, and extra.
Get began free of charge or request a demo to see why over 100,000 groups use Vidyard to speed up gross sales and win extra income.
Synthesia: greatest for advertising
4.7 out of 5 stars on G2
Synthesia is an AI-powered video era platform that allows firms to create all kinds of video content material. Whereas initially meant for inner communications like Colossyan, Synthesia has since expanded to extra exterior use instances.
Their expertise creates professional-looking coaching, onboarding, and tutorial movies in 140+ languages utilizing extremely customizable avatars. Whereas Colossyan and Synthesia supply many related options, customers cite Synthesia as having extra enterprise options, higher avatar range, and broader language help.
For those who’re deciding between Colossyan vs. Synthesia, chances are you’ll need to try our information on Synthesia alternate options for a extra in-depth evaluation.
Options and advantages of Synthesia
Customizable AI instruments and options
- Means to additional customise over 230 pre-built AI avatars
- Can flip selfie-style movies into avatars
- AI-powered options together with an AI Video Editor, AI Display Recorder, and AI Video Dubbing
Templates and integrations
- Greater than 50 video templates for a wide range of inner and exterior use instances
- 30+ integrations with main instruments throughout studying and growth, content material administration, and buyer help.
Extra options
- Customers can develop a model equipment and combine a media library to make sure visible and verbal model consistency
- Staff workspaces permit for a number of customers to create, collaborate, and touch upon new movies with built-in model management
- Voice cloning, 1-click translations, and a multi-lingual participant that goes above and past Colossyan’s choices
What are the drawbacks of Synthesia?
Restricted gross sales and advertising performance
- Restricted integrations with business-critical CRM instruments
- No in-video calls to motion, kinds, or different revenue-generating options
- No Video Brokers that may mechanically generate and ship customized movies based mostly on actions prospects resembling downloading an book or requesting a demo
Whereas Synthesia has some newly developed options and performance for gross sales groups, alternate options like Vidyard had been purpose-built for sales-specific use instances.
Don’t simply take our phrase for it — see how Pavilion noticed an 8x return on their funding in Vidyard and 2xed their response charges to outbound gross sales emails.
Restricted analytics
- No capacity to grasp a prospect’s questions, wants, or pursuits by way of platform analytics
Value of getting began
- As an enterprise targeted resolution, Synthesia’s pricing will be larger than Colossyan’s
- Customers additionally cite a excessive studying curve with Synthesia
- Movies reportedly take longer to render than Colossyan, inflicting delays for big groups
Synthesia professionals and cons
Execs:
- Massive variety of integrations and API accessible
- Enterprise-level customization
- Multilingual help in 140+ languages
- Massive avatar library
Cons:
- Might be cost-prohibitive for small companies
- No real-time engagement monitoring
- Extra complicated person expertise and workflow
- Restricted gross sales and marketing-focused performance
Vidyard: greatest for gross sales groups
For those who haven’t realized by now, we’re Vidyard. Hello! 👋
We assist income groups stand out and join with clients utilizing customized, scalable video messages.
Our platform is tailored for income groups to extend pipeline and shut extra offers. Whether or not you need to use video for outbound prospecting, improve renewals, or account-based advertising, our focus is on serving to clients develop their companies by way of the ability of video.
We make it straightforward for groups to get began with customized video, whether or not by way of recording their very own content material or utilizing our AI Avatars, together with templates or digitized variations of your staff members. We additionally supply an AI script generator and Video Brokers, which allow groups to mechanically create and ship customized movies based mostly on actions prospects soak up your gross sales course of.
Options and advantages of Vidyard
Video Agent
- Mechanically create and ship customized AI Avatar movies based mostly on actions prospects take like downloading advertising content material or reserving gross sales demos
- Simple one time workflow setup by way of your present gross sales instruments together with Salesloft, Salesforce, HubSpot, and Marketo
- Key phrase substitute allows groups to populate purchaser particulars out of your CRM, resembling their firm identify and first identify
- Get began simply with our Video Agent Hub
AI avatars & gross sales instruments
- Create your personal AI Avatar with solely a 90 second video clip or use our 12 inventory avatars
- Save time with our video script generator, included in our free Chrome Extension
- 20+ video templates to assist your groups soar into customized video
Integrations, video internet hosting, and analytics
- Over 50 integrations into main gross sales and advertising instruments together with Hubspot, Marketo, Salesloft, and LinkedIn
- Handle all your enterprise video content material with Vidyard Video Internet hosting
- In-depth video analytics to trace, measure, and enhance the effectiveness of your staff’s video communication together with view notifications, watch time, and video engagement
What are the drawbacks of Vidyard?
Designed for short-form video
- We’re designed to assist income groups create partaking customized video messages, not long-form content material
Vidyard professionals and cons
Execs
- Solely platform providing Video Brokers to automate creating and sending customized video messages
- Free Chrome Extension and free trial to empower groups to get began with Vidyard right now
- Goal-built for income staff use instances together with outbound prospecting and account-based advertising
Cons
- Some superior performance requires integration with different instruments in your gross sales stack
- Restricted variety of inventory AI Avatars (as we need to make YOU shine!)
Key differentiators of Vidyard over Colossyan and Synthesia:
- Video Brokers designed for key income use instances like lead nurturing, assembly confirmations, and introductions
- CRM integrations with high income instruments like Salesforce, Salesloft, Marketo, HubSpot, Gong, and Outreach
- In-video CTAs to transform views into conferences
- Actual-time engagement analytics to prioritize leads
- Bulk video personalization utilizing CSV uploads
See why over 100,000 income groups belief Vidyard — request a demo right now.
