When Simon Brookes secured his first job out of faculty as a gross sales consultant promoting plant rent tools for a building firm, little did he know that he’d someday face the drama of an injunction declare in a excessive court docket, pivot into the payroll house and launch two construction-sector payroll companies with a silent associate.
His present enterprise, Derby-based Mineral Payroll, through which Brookes holds a managing director position (a primary for him, he tells me), and a founder one, pays the salaries of between 800-900 operatives and is projected to hit £30m in income this 12 months, not unhealthy for a enterprise based beneath two years in the past with a crew of 4.
What his story tells us is that nice enterprise classes could be present in probably the most stunning arenas, together with, because it seems, in building payroll. For starters, the identify, Mineral Payroll, Brookes explains, is fully his creation. “It was a humorous dialogue I had with family and friends,” he reveals. “I wished one thing earthy and associated to building in some unfastened means, you recognize, like terra firma, earth, floor. As a result of quite a lot of the place it begins in building begins within the floor.”
For entrepreneurs within the brainstorming technique of discovering a enterprise identify, Brookes has the next recommendation: “Utilise a reputation that has some unfastened that means to you or to the sector you use in, and upon getting one thing alongside these traces, you possibly can put it out to family and friends and provides them the factors you’re searching for.”
These demarcations, he provides, might help hold the main focus. “This implies you don’t get bizarre stuff coming in, and at the least it’s all related to the premise of what you need the corporate identify to appear to be.”
Entrepreneurial people come to their lightbulb second at completely different instances of their profession journey. Some realise it earlier than they’ve had their first-ever job, others proper in the midst of their careers.
For Brookes, it got here twenty-five years down the road working for a big building payroll agency. When interviewing for a job at one other firm, Brookes discovered himself in a authorized battle together with his then employer which resulted in a Excessive Courtroom case the place the employer efficiently obtained an injunction implementing contractual restrictions. “It was in all probability probably the most anxious time of my enterprise and private life,” he admits.
There got here a knock on the door from an organization consultant who notified Brookes of his suspension and an impending investigation: “He drove away with the corporate automobile.”
From an injunction to entrepreneurship
Brookes attended the corporate’s places of work, the place he says he was requested to signal a doc to forestall him from working for a competitor for round 12 months. “Successfully, I’d be out of labor except I discovered one other job in one other sector for these 12 months. I used to be between the satan and the deep blue sea.”
Brookes didn’t signal, and the case went to the Excessive Courtroom, with the corporate looking for an injunction towards Brookes, who claims he was prepared to signal a contract to show he wouldn’t contact any of their shoppers if he left to affix the competitor agency.
The case was solved in someday and the injunction was put in place. “My knees had been knocking within the precise listening to,” he reveals. Reflecting on the scenario, he says he believes it may have been dealt with in a different way, however that it did affect his strategy to dealing with folks additional down the road. “You want boundaries and guidelines that are vital in society and enterprise,” he admits. “However I actually wouldn’t cope with folks within the method that I’ve been handled.”
A ten-year journey to management
The entrepreneurial spark was there after the challenges of the court docket case, however it might take Brookes a decade to attain it. “I needed to get out of the sport,” says Brookes of his life post-injunction. There adopted a spell within the power sector, a job provided to him by a good friend to tide him over. Thereafter, he was approached by a agency within the building payroll aspect of enterprise.
By 2020, Brookes was approached once more, however this time by a majority shareholder of one other payroll agency. 5 years later, the time lastly got here for Brookes to have interaction together with his personal entrepreneurial endeavour, a founder and managing director position at Mineral Payroll, which got here to life in 2024.
Brookes is obvious about his management fashion. “My intuition is to place an arm round somebody,” he shares. “Utilizing the carrot and stick analogy, I’ll do the carrot somewhat than the stick. I all the time begin with that. I’m a bit extra heat and fluffy somewhat than binary.”
Whereas he admits there are some conditions the place the carrot strategy doesn’t all the time work, he’s not had to make use of it but. “I’m glad to say I’ve by no means, within the quick time that I’ve been managing director, had to make use of a stick. I’ve obtained nice workers, and we work very a lot as a crew.”
Though Brookes is ready to “be a bit extra frank and blunt” when wanted. “I may need to take some recommendation if and once they ever come up, however my place to begin is all the time to have a dialog and do it with a smile on my face and with a number of please and thank yous.”
He confesses that he’s nonetheless feeling out his managing director position. Up to now, and like many others, he saved his stresses and anxieties to himself. “Traditionally, I’ve very a lot saved it inside and simply ploughed by way of, the stiff higher lip, you are able to do it sort factor.”
As of late, with Mineral Payroll and in a brand new management place the place he takes a fowl’s eye view of the enterprise, Brookes has develop into extra open to asking for assist. “You realize the previous cliche that an issue shared is an issue halved? It’s true in quite a lot of instances.”
Mineral Payroll, he says, is attempting to do greater than merely pay shopper operatives; it’s really attempting to assist shoppers run their very own companies higher. Through their e-newsletter and socials, they hold shoppers updated with business information and laws modifications. One instance in the intervening time, he tells me, is due diligence. “In the event that they’re not joyful that their provide chain is compliant once they do this due diligence, they’ll have a look at different firms and options on the market, like ourselves, who do it compliantly. I feel it’s good to present shoppers all the knowledge. Then they’ll make an knowledgeable determination on what they need to do.”
Properly, they are saying alternatives can come up from adversity, and in Brookes’ case, the trail to entrepreneurship was lengthy and winding, nevertheless it obtained him there in the long run.

