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Home » Swatch’s latest luxury collaboration is a $400 pocket watch
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Swatch’s latest luxury collaboration is a $400 pocket watch

Business Circle TeamBy Business Circle TeamMay 13, 2026No Comments2 Mins Read
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Relying on the dimensions, options, and end, Audemars Piguet’s Royal Oak watches can vary in worth from tens of 1000’s to lots of of 1000’s of {dollars}. The Audemars Piguet x Swatch Royal Pop pocket watches will likely be way more inexpensive when accessible beginning on Could sixteenth by means of choose Swatch shops – comparatively talking. The Lépine model, with its crown on the 12 o’clock place, will likely be $400, whereas an alternate Savonnette type, with its crown at three o’clock, will likely be $420. They’ll every include a calfskin leather-based lanyard however different equipment may also be accessible together with a desk clock holder.

Along with their brightly coloured waterproof instances made out of Bioceramic and scratch-resistant sapphire glass, the pocket watches characteristic a variant of Swatch’s Sistem51 motion the corporate developed over a decade in the past that may be mass produced on an automatic meeting line to cut back value. The simplified Sistem51 motion within the Royal Pop skips the unique’s self-winding performance for a manual-wind design with a 90-hour energy reserve.

This isn’t Swatch’s first collaboration with a luxurious model. Swatch’s extremely common MoonSwatch assortment was a collaboration with Omega, whereas its Scuba Fifty Fathoms lineup got here from a partnership with Blancpain. Nevertheless, each Omega and Blancpain are a part of the bigger Swatch Group. Audemars Piguet is as a substitute an impartial Swiss watchmaker nonetheless managed by the descendants of Jules Louis Audemars and Edward Auguste Piguet.

That can probably make this assortment much more coveted by collectors, in addition to probably scalpers. To assist with what is going to in all probability be a excessive demand, Swatch is limiting gross sales to at least one pocket watch per particular person per retailer per day, in keeping with Wired.



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