Xbox simply allcapsmaxxed: Meet XBOX. This isn’t a joke; Microsoft seems to be really rebranding Xbox to XBOX. Asha Sharma, Xbox CEO, ran a ballot on X earlier this week, asking followers whether or not Microsoft ought to use Xbox or XBOX. The outcomes had been in favor of XBOX, and the corporate has now renamed its X account.
Curiously, the Threads and Bluesky accounts for Xbox haven’t been renamed but, but when Microsoft goes forward with a rebranding then I anticipate these will change quickly. I requested Microsoft to touch upon this potential Xbox rebranding and the corporate merely referred me to Sharma’s submit.
Using all caps for Xbox is a return to unique type, although. Microsoft’s first Xbox emblem for its console was all caps, and the corporate has favored utilizing related capped variations for the Xbox 360, Xbox One, and Xbox Collection X / S console logos.
The obvious rebranding comes only a few weeks after Sharma scrapped Microsoft Gaming and renamed Microsoft’s gaming division again to Xbox. It’s a part of Sharma’s continued promise of a “return of Xbox,” which has concerned fan-focused console updates, a brand new Xbox emblem, Sport Go pricing adjustments, and much extra in latest weeks.
