So firstly, search quantity, now this could be helpful for Google. It isn’t truly that helpful for YouTube.
One, now we have no means of really figuring out the search quantity on YouTube. Google would not present this info. There are instruments that declare to have the ability to provide this. However in actuality, what they’re providing you is form of an approximation based mostly on different variables. Nothing that truly displays the real search quantity.
And extra broadly, for many channels that get numerous views, the search is just not the means by which they seize most of them. They may seize most of these views by way of different facets of the YouTube platform, with search being maybe one among many methods and feeds by which they’ll truly generate views throughout their full channel.
So search quantity solely tells us a part of the story. So we have to assume barely in another way for YouTube. So as a substitute of occupied with search quantity, we will take into consideration a unique metric.
Now what now we have with YouTube, that we do not have with Google, is details about the quantity of those that have watched a given video, the age of that specific content material, and in addition the variety of subscribers. And we will use these specific variables to inform us a narrative that we in any other case could not on Google.
So for search quantity, the metric that we should always care about, the analogous metric is MMVV, which stands for median month-to-month view velocity.
Now we get this metric by basically discovering the highest 100 movies for a given question, what number of views they’ve per 30 days, after which discovering the median. So the median, reasonably than the imply, as a result of that removes the outliers. And that is going to inform us actually what the demand is for a given key phrase over time, taking into consideration all the completely different areas by which views may be captured from the YouTube platform.
In order that’s basically how we’ll measure demand.
