Activate full-funnel income with Video Agent— your always-on AI-powered assistant for scaling video-first buyer engagement.
At Vidyard, our mission has all the time been easy: assist companies develop with video. From our earliest days of internet hosting video content material to our newest AI-powered video improvements, we’ve remained centered on giving go-to-market groups a greater option to join, convert, and shut.
However one thing massive is altering. Pipeline is more durable to generate. Consumers have gotten extra explicit in regards to the form of content material they interact with throughout the funnel (spoiler: They don’t wish to be handled like a line merchandise in your CRM or learn one other wall of textual content.) And the times of throwing headcount at each problem are lengthy gone.
So how are income groups assembly the second?
Right this moment, we’re crystallizing our imaginative and prescient for the way forward for income and by relaunching Video Gross sales Agent as Video Agent, your full-funnel AI-powered income assistant.
Why the change to Video Agent?
Once we launched Video Gross sales Agent, we have been fixing a really particular drawback: serving to gross sales groups lower by way of the noise and e book extra conferences utilizing customized, AI-generated video workflows. And it labored.
Adoption of AI Avatars shot up 12X. Clients utilizing Video Gross sales Agent seen elevated response charges and reps reserving extra certified conferences quicker. Heck, even our personal income staff began placing up numbers.
And that’s when it clicked: We didn’t simply construct a gross sales instrument—we constructed a income engine.
Video Agent is the start of a brand new period the place AI-powered video brokers assist each stage of the shopper funnel. From prospecting and lead nurture to retention, growth, and renewal.
The entire enchilada.
Like an always-on digital teammate totally devoted to rising your income, Video Agent helps set buyer expectations for conferences, spark new conversations, and drive finest subsequent steps at each stage of the shopper funnel. And it does all of it in a highly-engaging video format that facilities human connection and places your staff face-to-digital face with clients.
It’s your model, your message, your reps, delivered at scale by way of essentially the most highly effective medium on the web: video.
Must heat up a chilly lead? Video Agent can do it.
Want to verify a prospect doesn’t ghost a booked assembly? Video Agent has your again.
Must floor growth alternatives throughout your set up base? Video Agent is on it.
We’re speaking about utterly computerized full-funnel income activation, powered by AI and video.
Try the (rising) listing of use circumstances on our new Video Agent hub.
The way forward for income is private, scaleable, and video-first
I spend lots of time with clients, attending to know their challenges and dealing with them on scalable long-term options. And it appears each go-to-market staff is asking the identical query proper now: How can we develop with out growing our prices?
Video Agent is our reply.
It helps your individuals do their finest work with out getting buried in duties that may (and may) be automated. It frees your reps to concentrate on closing. It offers your CS staff time to construct relationships. And it makes each buyer touchpoint really feel heat and intentional.
This isn’t about changing individuals in your income staff. It’s about amplifying them.
And in the event you’re severe about scaling income on this new period, that’s precisely what you want. Simply take it from income leaders at Gong and LinkedIn, who will probably be becoming a member of us at HubSpot INBOUND to cowl this very matter.
So what’s subsequent for income groups?
This identify change is simply the tip of the iceberg.
We’ve already made main upgrades to the AI that powers Video Agent, beginning with extra lifelike Avatars. Movies now really feel much more human, due to enhanced lip-syncing, facial features, and speech readability. As well as, our new Campaigns expertise makes it simpler than ever to create and scale customized outreach, full with dynamic scripts, layouts, and even customized background pictures. And with dynamic video titles that auto-populate with viewer knowledge throughout platforms like Salesloft and HubSpot, each message feels tailored – as a result of it’s.
Groups utilizing Video Agent are already seeing stronger prospecting, pipeline, and income efficiency from this scaled personalization throughout the funnel.
And we’re not slowing down.
Within the coming quarters, we’ll be doubling down on our mission to assist companies develop with video and increasing the methods Video Agent can drive influence for your corporation. Suppose smarter playbooks. Deeper integrations with instruments like HubSpot, Zapier, LinkedIn, and Gmail so your staff can set off video workflows throughout the instruments they already use every day. Extra visibility into income influence. And extra management over the best way your staff builds belief with clients.
Backside line: Video Agent helps income groups do extra, keep aligned, and interact with clients in a manner that really converts.
We’re witnessing the normal gross sales mannequin being rewritten in actual time. The way forward for related, AI-powered income era is already taking form with Video Agent main the best way.
Should you’re a income chief searching for an edge, that is it.
Let’s go.
