A Hampshire letting agent has launched a free property portal, wagering that brokers and landlords worn down by the rising value of promoting will welcome a path to market that doesn’t include a month-to-month invoice.
Discover My Transfer, the brainchild of letting agent Mark Vine and housing skilled Chris Moss, has signed up greater than 9,000 subscribers and stitched collectively a community of listings drawn from over 6,600 property and letting companies throughout the nation. The platform now carries upwards of 58,000 rental properties and greater than 435,000 houses on the market, with subscriber numbers climbing by round 3,000 a month.
Greater than half of registered customers are actively looking for a property, the founders say, and over 200,000 individuals have visited the location prior to now three months.
The timing is pointed. Frustration over what brokers pay to listing their inventory has been constructing for years, and the figures assist clarify why. Evaluation reported by Property Business Eye discovered that Rightmove’s itemizing charges can swallow as a lot as 13.5 per cent of an property company’s gross sales fee in lower-value markets reminiscent of Glasgow and Newcastle, with the common British agent handing over 7.2 per cent. For unbiased companies already wrestling with tighter margins, that may be a sizeable slice of revenue.
These pressures land on a personal rented sector that’s itself beneath pressure. Common UK personal rents rose 4.4 per cent within the 12 months to November 2025, in response to the Workplace for Nationwide Statistics, squeezing tenants whereas landlords face greater borrowing and compliance prices of their very own.
The concept for Discover My Transfer grew out of Vine’s expertise working a letting company and the conversations it prompted with fellow professionals.
“After six years in lettings, I discovered myself having the identical conversations with brokers repeatedly,” Vine mentioned. “Many felt they have been paying more and more giant sums merely to promote housing inventory at a time when companies throughout the sector are going through rising pressures.
“We wished to create a platform that provided brokers and landlords one other path to market with out the numerous prices typically related to property promoting. The response up to now has been extraordinarily encouraging and provides us confidence that there’s real demand for a special strategy.
“With greater than 9,000 subscribers already on the platform and hundreds extra becoming a member of each month, we imagine Discover My Transfer can turn out to be a invaluable further channel for brokers, landlords and property seekers alike.”
Not like the established portals, Discover My Transfer is free for brokers and landlords to make use of, with the founders planning to earn income by way of promoting and industrial partnerships relatively than subscriptions. It’s a mannequin that echoes a wider urge for food for lower-cost itemizing choices, a theme Enterprise Issues has explored in its rundown of the highest free rental property itemizing web sites within the UK.
Chris Moss mentioned the quick focus was development. “Our precedence is to proceed rising the variety of brokers, landlords and property seekers utilizing the platform throughout the UK,” he mentioned. “We’ve created Discover My Transfer to be accessible, simple and helpful for everybody concerned within the property journey. The dimensions of engagement we’ve seen already exhibits there may be an urge for food for brand spanking new concepts and other ways of connecting individuals with property alternatives.”
The platform will stay free for brokers and landlords for the foreseeable future, the pair say, as they consider enlargement and constructing consciousness throughout a sector the place questions of requirements and oversight stay reside, as Enterprise Issues has reported in its protection of requires regulation of property brokers.
Long run, the founders need Discover My Transfer to play a broader position in widening entry to housing, working with brokers, landlords, native authorities and different stakeholders to assist extra individuals discover appropriate lodging. For landlords nonetheless weighing easy methods to deliver a property to market, the perennial query of whether or not to make use of a letting agent in any respect is one the brand new portal is quietly hoping to reshape.
Amy Ingham
Amy is a newly certified journalist specialising in enterprise journalism at Enterprise Issues with accountability for information content material for what’s now the UK’s largest print and on-line supply of present enterprise information.
